Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism
Open accessAbstract
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers' decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perception. An online survey was conducted with data collected from 1075 travellers residing in 46 countries (52 nationalities). The second stage of the study started at the beginning of de-escalation in Europe. A qualitative study was conducted in which 28 international hospitality experts were interviewed. They were asked about specific measures to encourage tourism from a global perspective. The results help tourism authorities and companies better understand tourist behaviour and provide concrete measures for restarting tourism.
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Travel decisions can strongly be influenced by information from social media.
“Travel decisions can strongly be influenced by information from social media (Gössling et al., 2021; VillacéMolinero et al., 2021).”
From Risk, Trust, and the Roles of Human Versus Virtual Influencers (2024) · cites this paper as Villacé-Molinero et al., 2021
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Cited by
Sorted by citations
Risk, Trust, and the Roles of Human Versus Virtual Influencers
Ameen, N., Cheah, J.-H., Ali, F., El-Manstrly, D., & Kulyciute, R. (2024) · Journal of Travel Research · doi:10.1177/00472875231190601 · Cited by 133 · see citing works
- Authors
- Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L.
- Affiliations
- Universidad Rey Juan Carlos (ES)
- Corresponding author
- Villacé-Molinero, Teresa
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2021-10
- Volume
- 86
- Pages
- 104324
- ISSN
- 0261-5177 (ISSN-L)
- PMC
- PMC9756354
- OpenAlex
- W3146431168
- Cited by
- 250
- References
- 2
- Citations by year
- 2026: 9 · 2025: 26 · 2024: 50 · 2023: 60 · 2022: 75 · 2021: 30
- FWCI
- 68.33
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Tourism Management (publishedVersion, cc-by-nc-nd)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- BURJC Digital (King Juan Carlos University) (submittedVersion, cc-by-nc-nd)
- Hispana (submittedVersion, cc-by-nc-nd)
- Funders
- Universidad Rey Juan Carlos
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Travel-related health issues
- Social Sciences › Sociology and Political Science › Sport and Mega-Event Impacts
- Keywords
- post-COVID-19 tourism, travel risk perception, tourist behavior, travel decision-making, trip cancellation, issue-attention cycle, tourism recovery
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