Subscriber churn in the Australian ISP market
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Some studies measured the CAC and calculated it as the loss incurred when a customer churned.
“Therefore, some studies measured the CAC, and calculated it as the loss incurred when a customer churned [8] [31] [72].”
From A Survey on Churn Analysis in Various Business Domains (2020) · cites this paper as [72]
The Conclusions state that acquiring subscribers is expensive and that retaining them matters, while Section 4 models the probability of churn. Neither passage measures customer acquisition cost (CAC) or calculates it as the loss incurred when a customer churns; searches for acquisition costs and financial loss from churn found no such calculation. (LLM, conf=0.76)
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Research works printed but not linked: 12
- Bhattacharya, C.B., 1998. When customers are members: customer retention in paid membership contexts. Journal of the Academy of Marketing Science 26, 31-44.
- Cai, Y., Deilami, I., Train, K., 1998. Customer retention in a competitive power market: Analysis of a 'double-bounded plus follow-ups' questionnaire. Energy Journal 19, 191-215.
- Greenstein, S., 1998. Universal Service in the Digital Age: The Commercialization and Geography of US Internet Access. NBER Working Paper, no. 6453, National Bureau of Economic Research, Cambridge.
- Katz, E., Aspden, P., 1997. Barriers to and motivations for using the Internet: results of a national opinion survey. Research Journal: Policy and Applications 7, 170-188.
- Kridel, D., Rappoport, P., Taylor, L., 1998. An econometric study of the demand for access to the Internet. Presented at the Twelfth Biennial Conference of the International Telecommunications Society, Stockholm, 21-24 June.
- Madden G., Savage, S.J., Forthcoming. Internet Pricing and Traffic Demand. In: Bohlin, E., Brodin, K., Lundgren, A., Thorngren B. (Eds.), Beyond Convergence: Communication into the Next Millen- nium, Elsevier Science: Amsterdam.
- McElvey, W., Zavoina, R., 1981. A statistical model for the analysis of ordinal level dependent variables, Journal of Mathematical Sociology, Summer, 103-120.
- McFadden, D., 1981. Econometric models of probabilistic choice. In: Manski, C., McFadden, D. (Eds.), Structural Analysis of Discrete Choice with Econometric Applications, The MIT Press, Cambridge, pp. 198-272.
- Rust, R.T., Zahorik, A.J., 1993. Customer satisfaction, customer retention and market share. Journal of Retailing 69, 193-215.
- Srinivasan, M., 1996b. Keeping your customers, B&E Review, Oct.-Dec., 7-11.
- Strategis Group, 1998. Internet Users Willing to Pay to Keep Current ISP, Press Release, November 10.
- Zeithaml, V., Leonard, L., Parasuraman, A., 1996. The behavioural consequences of service quality. Journal of Marketing 60, 31-46.
Cited by
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A Survey on Churn Analysis in Various Business Domains
Ahn, J., Hwang, J., Kim, D., Choi, H., & Kang, S. (2020) · IEEE Access · doi:10.1109/access.2020.3042657 · Cited by 108 · see citing works
- Authors
- Madden, G., Savage, S. J., & Coble-Neal, G.
- Affiliations
- Curtin University (AU)
- Corresponding author
- Madden, Gary
- ORCID
- Savage, Scott J.
- Venue
- Information Economics and Policy
- Publisher
- Elsevier BV
- Published
- 1999-07
- Volume
- 11
- Issue
- 2
- Pages
- 195-207
- ISSN
- 0167-6245 (ISSN-L)
- OpenAlex
- W1606231665
- Cited by
- 85
- References
- 0
- Citations by year
- 2025: 2 · 2024: 1 · 2023: 4 · 2022: 2 · 2021: 3 · 2020: 3 · 2019: 2 · 2018: 3 · 2017: 1 · 2016: 2 · 2015: 5 · 2014: 6 · 2013: 4 · 2012: 6
- FWCI
- 5.54
- Type
- journal article
- Language
- en
- Open access
- Locations
- Information Economics and Policy (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Physical Sciences › Engineering › Media Technology › ICT Impact and Policies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- customer churn, internet service providers, subscriber retention, flat-rate pricing, household income, service attributes
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