The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.
The integration of manufacturing and marketing/sales decisions: impact on organizational performance
Abstract
Research in the areas of both manufacturing and marketing/sales have advocated the integration of several important interrelated decisions between the two functions (i.e. product development, process development, marketing/sales planning, and manufacturing planning decisions). The process of managing the strategic alignment between a firm’s business strategy, external environment, and the integration of manufacturing and marketing/sales decisions is very complex phenomenon that requires a level of analysis that has not occurred previously. This study examined the moderating effects of business strategy and demand uncertainty on the relationship between the integration of manufacturing and marketing/sales‐based decisions and organizational performance. The study found general support for the proposed model, suggesting that the impact of the integration of manufacturing and marketing/sales decision on organizational performance is moderated by a firm’s business strategy and demand uncertainty.
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Cited by
The impact of supply chain integration on performance: A contingency and configuration approach
Flynn, B. B., Huo, B., & Zhao, X. (2010) · Journal of Operations Management · doi:10.1016/j.jom.2009.06.001 · Cited by 3,310
Wong, C. Y., Boon‐itt, S., & Wong, C. W. Y. (2011) · Journal of Operations Management · doi:10.1016/j.jom.2011.01.003 · Cited by 1,083
Pagell, M. (2004) · Journal of Operations Management · doi:10.1016/j.jom.2004.05.008 · Cited by 864
The impact of internal integration and relationship commitment on external integration
Zhao, X., Huo, B., Selen, W., & Yeung, J. H. Y. (2011) · Journal of Operations Management · doi:10.1016/j.jom.2010.04.004 · Cited by 813
Supplier integration—Finding an optimal configuration
Das, A., Narasimhan, R., & Talluri, S. (2006) · Journal of Operations Management · doi:10.1016/j.jom.2005.09.003 · Cited by 535
Metadata
- Authors
- O’Leary‐Kelly, S. W., & Flores, B. E.
- Venue
- Journal of Operations Management
- Publisher
- Wiley
- Published
- 2002-03-04
- Volume
- 20
- Issue
- 3
- Pages
- 221-240
- ISSN
- 0272-6963 (ISSN-L)
- 1873-1317
- OpenAlex
- W2057849521
- Cited by
- 342
- References
- 60
- FWCI
- 7.48
- Type
- journal article
- Language
- en
- Open access
- closed
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- O’Leary‐Kelly, S. W., & Flores, B. E. (2002). The integration of manufacturing and marketing/sales decisions: impact on organizational performance. Journal of Operations Management. https://doi.org/10.1016/s0272-6963(02)00005-0
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
