The DOI matches its OpenAlex record; 65 of the 65 references it cites were found in a registry or an index.
Speeding Up the Pace of New Product Development
Abstract
This study empirically investigates a wide array of factors that have been argued to differentiate fast from slow innovation processes from the perspective of the research and development organization. We test the effects of strategic orientation (criteria- and scope-related variables) and organizational capability (staffing- and structuring-related variables) on the speed of 75 new product development projects from ten large firms in several industries. Backward-elimination regression analysis revealed that (a) clear time-goals, longer tenure among team members, and parallel development increased speed, whereas (b) design for manufacturability, frequent product testing, and computer-aided design systems decreased speed. However, when projects were sorted by magnitude of change, different factors were found to influence the speed of radical and incremental projects. Moreover, some factors that sped up radical innovation (e.g., concept clarity, champion presence, co-location) were found to slow down incremental innovation. Together, the radical and incremental models explain differences in speed better than the general model. This suggests a contingency approach to speeding up innovation. Implications for researchers and managers are discussed.
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Citations
Cites
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Cited by
Garcia, R., & Calantone, R. (2002) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1920110 · Cited by 3,470
Knowledge networks in new product development projects: A transactive memory perspective
Akgün, A. E., Byrne, J., Keskin, H., Lynn, G. S., & Imamoglu, S. Z. (2005) · Information & Management · doi:10.1016/j.im.2005.01.001 · Cited by 386
Breuer, C., Hüffmeier, J., & Hertel, G. (2016) · Journal of Applied Psychology · doi:10.1037/apl0000113 · Cited by 375
Organizational innovation outcomes in SMEs: Effects of age, size, and sector
Laforet, S. (2013) · Journal of World Business · doi:10.1016/j.jwb.2012.09.005 · Cited by 270
Is faster really better? An empirical test of the implications of innovation speed
Kessler, E. H., & Bierly, P. E. (2002) · IEEE Transactions on Engineering Management · doi:10.1109/17.985742 · Cited by 263
Self-citation
Metadata
- Authors
- Kessler, E. H., & Chakrabarti, A. K.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 1999-05-01
- Volume
- 16
- Issue
- 3
- Pages
- 231-247
- ISSN
- 0737-6782 (ISSN-L)
- OpenAlex
- W2004525302
- Cited by
- 302
- References
- 65
- FWCI
- 28.14
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.