Cited by 199Nutrition, Health and Food BehaviorConsumer Behavior and Marketing InfluenceConsumer Attitudes and Food Labeling

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The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market

de Boer, Martine, McCarthy, Mary, Cowan, Cathal, Ryan, Isabel·2004·Food Quality and Preference

DOI 10.1016/s0950-3293(03)00054-5

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Abstract

This paper focuses on the Irish convenience food consumer and investigates four convenience food categories: ready meals, take-away meals, restaurant meals, and pub meals. A nationally representative (n=1024) survey was undertaken in Ireland amongst primary food purchasers in the household. Within each convenience food category, consumers were segmented into tertiles based on their level of consumption. The tertile with the highest consumption level of convenience foods was compared with the tertile with the lowest consumption level on their food-related lifestyles, convenience food-related lifestyles and their beliefs about convenience food. Analysis of data found that the consumption of ready meals and take-away meals was most associated with convenience related dimensions. Restaurant and pub meals seem to be less related to the convenience dimensions. The purchase of restaurant meals was strongly related to social event. Furthermore the effect of lifestyles and beliefs on the purchase of convenience food was examined. Comparison of the regression results across the four convenience food categories highlighted the importance of convenience food-related lifestyle issues in the purchase of ready meals. General food-related lifestyle issues were more important in the purchase of take-away meals. The consumption of restaurant and pub meals was least effected by convenience related dimensions and more by the importance of social events.

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Authors: de Boer, M., McCarthy, M., Cowan, C., & Ryan, I.
Affiliations: National University of Ireland (IE)
Teagasc - The Irish Agriculture and Food Development Authority (IE)
ORCID: McCarthy, Mary
Venue: Food Quality and Preference
Publisher: Elsevier BV
Published: 2004-03
Volume: 15
Issue: 2
Pages: 155-165
ISSN: 0950-3293 (ISSN-L)
DOI: 10.1016/s0950-3293(03)00054-5
OpenAlex: W2078338240
Cited by: 199
References: 24
Citations by year: 2026: 5 · 2025: 10 · 2024: 8 · 2023: 11 · 2022: 6 · 2021: 8 · 2020: 12 · 2019: 6 · 2018: 13 · 2017: 18 · 2016: 9 · 2015: 11 · 2014: 10 · 2013: 10 · 2012: 11
FWCI: 2.86
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Food Quality and Preference (publishedVersion)
Topics: Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: convenience foods, consumer lifestyle, ready-to-eat meals, restaurant meals, dietary intake, customer segmentation, social gatherings, Irish consumers

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The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market

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