Self-reported advertising exposure to sugar-sweetened beverages among US youth
Open accessAbstract
OBJECTIVE: According to the Federal Trade Commission, in 2009, the top food category with teen-directed marketing expenditures was sugar-sweetened beverages (SSB). The present study reports on exposure to SSB advertisements using self-report data from adolescents. DESIGN: Cross-sectional study design using descriptive statistics to assess self-reported frequency of exposure to SSB advertisements and multivariable logistic regression to examine associations between frequency of SSB advertising exposure and sociodemographic variables. SETTING: Online survey conducted at home. SUBJECTS: US adolescents aged 12-17 years (n 847). RESULTS: Among the surveyed adolescents, 42 % to 54 % reported seeing/hearing SSB advertisements ≥1 time/d. Those aged 14-15 years were more likely to report seeing/hearing soda, sports drink and energy drink advertisements ≥1 time/d than 16- to 17-year-olds. Males were more likely to report seeing/hearing sports drink advertising ≥1 time/d than females. Non-Hispanic black adolescents were more likely to report seeing/hearing fruit drink and sports drink advertisements ≥1 time/d than non-Hispanic white adolescents. Adolescents whose parents had high-school education or less were more likely to report seeing/hearing soda, fruit drink and energy drink advertisements ≥1 time/d than adolescents whose parents were college graduates. CONCLUSIONS: Almost half of the adolescents sampled reported daily SSB advertising exposure, with higher exposure among African Americans and adolescents with less educated parents. These data can help inform potential actions that decision makers might take, such as education of adolescents and their caregivers on the potential impact of beverage advertising, especially among groups at higher risk for obesity.
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Advertisements for caffeinated energy drinks are specifically aimed at adolescent and young adult males.
“Advertisements for caffeinated energy drinks, the fastest growing segment of the beverage market (34, 35), are specifically aimed at adolescent and young adult males (36, 37).”
From The Safety of Ingested Caffeine: A Comprehensive Review (2017) · cites this paper as [37]
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The Safety of Ingested Caffeine: A Comprehensive Review
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- Authors
- Kumar, G., Onufrak, S., Zytnick, D., Kingsley, B., & Park, S.
- Affiliations
- Centers for Disease Control and Prevention (US)
- Corresponding author
- Kumar, Gayathri
- Venue
- Public Health Nutrition
- Publisher
- Cambridge University Press (CUP)
- Published
- 2014-08-28
- Volume
- 18
- Issue
- 7
- Pages
- 1173-1179
- ISSN
- 1368-9800 (ISSN-L)
- 1475-2727
- PMC
- PMC10271747
- OpenAlex
- W2062057459
- Cited by
- 54
- References
- 16
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 4 · 2023: 2 · 2022: 4 · 2021: 7 · 2020: 3 · 2019: 8 · 2018: 9 · 2017: 5 · 2015: 5
- FWCI
- 3.27
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Public Health Nutrition (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Centers for Disease Control and Prevention
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- sugar-sweetened beverages, sports drinks, energy drinks, soft drinks, fruit beverages, sociodemographic disparities, parental education, African American adolescents, obesity prevention, media exposure
- MeSH terms
- Adolescent, Advertising, Beverages, Child, Cross-Sectional Studies, Female, Humans, Male, Surveys and Questionnaires, Sex Characteristics, Socioeconomic Factors, United States, Dietary Sucrose, Internet, Self Report, Energy Drinks
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