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Cited by 252Nutrition, Health and Food BehaviorObesity, Physical Activity, DietGlobal Public Health Policies and Epidemiology

The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy

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Harris, Jennifer L., Brownell, Kelly D., Bargh, John A.·2009·Social Issues and Policy Review
DOI 10.1111/j.1751-2409.2009.01015.xPMC PMC2826802
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Abstract

Marketing practices that promote calorie‐dense, nutrient‐poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psychological models suggest that much more is required. All forms of marketing pose considerable risk; adolescents are also highly vulnerable; and food marketing may produce far‐reaching negative health outcomes. We propose a food marketing defense model that posits four necessary conditions to effectively counter harmful food marketing practices: awareness, understanding, ability, and motivation to resist. A new generation of psychological research is needed to examine each of these processes, including the psychological mechanisms through which food marketing affects young people, to identify public policy that will effectively protect them from harmful influence.

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Authors
Harris, J. L., Brownell, K. D., & Bargh, J. A.
Affiliations
Yale University (US)
Corresponding author
Harris, Jennifer L.
ORCID
Venue
Social Issues and Policy Review
Publisher
Wiley
Published
2009-11-24
Volume
3
Issue
1
Pages
211-271
ISSN
  • 1751-2395 (ISSN-L)
  • 1751-2409
DOI
10.1111/j.1751-2409.2009.01015.x
PMC
PMC2826802
OpenAlex
W1968727795
Cited by
252
References
14
Citations by year
2026: 4 · 2025: 11 · 2024: 17 · 2023: 15 · 2022: 21 · 2021: 19 · 2020: 18 · 2019: 22 · 2018: 8 · 2017: 13 · 2016: 18 · 2015: 17 · 2014: 21 · 2013: 18 · 2012: 15
FWCI
9.68
Type
journal article
Language
en
Open access
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations
  • Social Issues and Policy Review (publishedVersion)
  • PubMed (publishedVersion)
  • PubMed Central (acceptedVersion)
Funders
National Institute of Mental Health (R01MH060767)
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
Keywords
food marketing, children and adolescents, food advertising restrictions, television advertising, marketing to children, consumer resistance, public health policy, food marketing regulation

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