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Cited by 251Media, Gender, and AdvertisingGender Roles and Identity StudiesGender and Feminist Studies

The DOI matches its Crossref record; 49 of the 53 references it cites were found in a registry or an index.

Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years

Furnham, Adrian, Mak, Twiggy·1999·Sex Roles
DOI 10.1023/a:1018826900972
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Overview

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Registry

Crossref · 10.1023/a:1018826900972

Cites

49 of 49 references verified0 citation errors · 0 not checkable

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Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • A comprehensive study of gender roles in television advertisements around the world found that, despite some recent changes, ads 'typically show men as authoritative and knowledgeable, whereas women are confined at home'.

    “For example, a comprehensive study of gender roles in television advertisements around the world, found that, despite some recent changes, ads 'typically show men as authoritative and knowledgeable, whereas women are confined at home' (Furnham 1999, p. 434).”

    From An ethics of representation for international marketing communication (2005) · cites this paper as Furnham 1999

Citations

Cites

Flagged first, then by citations

4 of the 53 references couldn’t be matched to a known paper.

Research works printed but not linked: 7

  1. Bryant, J., & Zillman, D. (1994). Media effects. Hillsdale, NJ: Lawrence Erlbaum.
  2. Durkin, K. (1986). Sex roles and the mass media. In D. Hargreaves & A. M. Colley (Eds.), The psychology of sex roles. (pp. 201–214). London: Harper & Row.
  3. Embree, A. (1970). Media Image s. I: Madison Avenue brainwashing— The facts. In R. Morgan (Ed.), Sisterhood is powerful: An anth ology of writings from the Women's Liberation Movement. (pp. 175–191) New York: Vintage Books.
  4. Furnham, A. (1993). Reaching for the counter: The new child consumers. London: Social Affairs Unit.
  5. Gunter, B., & Svennevig, M. (1987). Behind and in front of the screen. London: John Libbey.
  6. Harris, R. J. (1994). The impact of sexually Explicit media. In J. Bryant & D. Zillman (Eds.), Media effects: Advances in theory and research. (pp. 273–314). Hillsdale, NJ: Erlbaum.
  7. Mischel, W. A. (1966). A social learning view of sex difference s in behaviour. In E. E. Maccoby (Ed.), The developmen t of sex differences. (pp. 56–81). Stanford, CA: Stanford University Press.

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Metadata

Authors
Furnham, A., & Mak, T.
Affiliations
University of London (GB)
ORCID
Furnham, Adrian
Venue
Sex Roles
Publisher
Springer Science and Business Media LLC
Published
1999-09
Volume
41
Issue
5-6
Pages
413-437
ISSN
  • 0360-0025 (ISSN-L)
  • 1573-2762
DOI
10.1023/a:1018826900972
OpenAlex
W110905022
Cited by
238
References
53
Citations by year
2026: 3 · 2025: 9 · 2024: 4 · 2023: 7 · 2022: 6 · 2021: 12 · 2020: 9 · 2019: 11 · 2018: 19 · 2017: 5 · 2016: 17 · 2015: 10 · 2014: 12 · 2013: 14 · 2012: 16
FWCI
10.88
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • Sex Roles (publishedVersion)
  • UCL Discovery (University College London) (submittedVersion)
Topics
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
  • Social Sciences › Gender Studies › Gender Roles and Identity Studies
  • Social Sciences › Gender Studies › Gender and Feminist Studies
Keywords
gender stereotypes, television advertising, cross-cultural comparison, advertising content

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