Communication modality as a determinant of message persuasiveness and message comprehensibility.

Shelly Chaiken, Alice H. Eagly·1976·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.34.4.605

Cited by (21)

  1. The Elaboration Likelihood Model of Persuasion
    Petty, Richard E., Cacioppo, John T. · 1986 · Advances in Experimental Social Psychology
  2. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
    Chaiken, Shelly · 1980 · Journal of Personality and Social Psychology
  3. Dimensions of Consumer Expertise
    Alba, Joseph W., Hutchinson, J. Wesley · 1987 · Journal of Consumer Research
  4. The Elaboration Likelihood Model of Persuasion
    Petty, Richard E., Cacioppo, John T. · 1986 · Communication and Persuasion
  5. Informational influence in organizations: An integrated approach to knowledge adoption
    Sussman, Stephanie Watts, Siegal, Wendy Schneier · 2003 · Information Systems Research

See all 477

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This page
CoChat. (2026). Citation check: Communication modality as a determinant of message persuasiveness and message comprehensibility. https://app.cochat.ai/papers/10.1037//0022-3514.34.4.605
The paper
Chaiken, S., & Eagly, A. H. (1976). Communication modality as a determinant of message persuasiveness and message comprehensibility. Journal of Personality and Social Psychology. https://doi.org/10.1037//0022-3514.34.4.605

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.