Personal involvement as a determinant of argument-based persuasion.

Richard E. Petty, John T. Cacioppo, Rachel Goldman·1981·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.41.5.847

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  2. Experimental Design: Procedures for the Behavioral Sciences
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  5. Effects of message repetition and position on cognitive response, recall, and persuasion.
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  6. Effects of rhetorical questions on persuasion: A cognitive response analysis.
    Petty, Richard E., Cacioppo, John T., Heesacker, Martin · 1981 · Journal of Personality and Social Psychology

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