Processing deficits and the mediation of positive affect in persuasion.

Mackie, Diane M., Worth, Leila T.·1989·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.57.1.27

Cites (4)

  1. Levels of processing: A framework for memory research
    Craik, Fergus I.M., Lockhart, Robert S. · 1972 · Journal of Verbal Learning and Verbal Behavior
  2. Feeling and thinking: Preferences need no inferences.
    Zajonc, R. B. · 1980 · American Psychologist
  3. Mood and memory
    Bower, Gordon H. · 1981 · American Psychologist
  4. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
    Mitchell, Andrew A., Olson, Jerry C. · 1981 · Journal of Marketing Research

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.