Multiple meanings of behavior: Construing actions in terms of competence or morality.

Abstract

Multiplicity of behavior features gives rise to its different interpretations (in addition to behavior vagueness and ambiguity typically studied in social cognition research). Particularly, identical actions are construable both in moral and competence-related categories due to distinct behavioral features underlying each of these interpretations. It was hypothesized that the two construals are alternatively used by the perceiver. Because of perspective-dependent differences in accessibility and applicability of competence and moral categories, it was hypothesized that actors interpret their own behavior in competence terms, whereas observers interpret it in moral categories, and that within the actor perspective, competence construal is used to a higher degree by male than female perceivers, but the opposite is true for moral construal

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