Universal dimensions of social cognition: warmth and competence
Abstract
Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. People perceived as warm and competent elicit uniformly positive emotions and behavior, whereas those perceived as lacking warmth and competence elicit uniform negativity. People classified as high on one dimension and low on the other elicit predictable, ambivalent affective and behavioral reactions. These universal dimensions explain both interpersonal and intergroup social cognition.
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According to the Stereotype Content Model, disgust-inducing targets such as homeless people and drug addicts in US samples, and immigrants and poor people in all samples, are perceived as low on both warmth and competence.
“while disgust-inducing targets (homeless people and drug addicts in US samples; immigrants and poor people in all samples) are perceived as low on both trait dimensions (Fiske, Cuddy, & Glick, 2007).”
From Dehumanized Perception: A Psychological Means to Facilitate Atrocities, Torture, and Genocide? (2011) · cites this paper as Fiske, Cuddy, & Glick, 2007
Participants rated the chatbot on 10 attributes using 5-point Likert scales, compiled from previous work on anthropomorphism of AI systems and technology.
“Participants rated the chatbot on 10 attributes using 5-point Likert scales. These items were compiled from previous work on anthropomorphism of AI systems and technology [36, 37, 46].”
From Humanlike AI Design Increases Anthropomorphism but Yields Divergent Outcomes on Engagement and Trust Globally (2025) · cites this paper as [37]
Status and connection are pivotal to explaining social behavior across many domains.
“Status and connection are pivotal to explaining social behavior (Abele & Wojciszke, 2013; Fiske et al., 2007; Gurtman, 2009) across many domains.”
From Social Drivers and Algorithmic Mechanisms on Digital Media. (2024) · cites this paper as Fiske et al., 2007
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- Authors
- Fiske, S. T., Cuddy, A. J. C., & Glick, P.
- Affiliations
- Princeton University (US)
- Northwestern University (US)
- Lawrence University (US)
- Corresponding author
- Fiske, Susan T.
- Venue
- Trends in Cognitive Sciences
- Publisher
- Elsevier BV
- Published
- 2007-02
- Volume
- 11
- Issue
- 2
- Pages
- 77-83
- ISSN
- 1364-6613 (ISSN-L)
- OpenAlex
- W2150690631
- Cited by
- 4,567
- References
- 69
- Citations by year
- 2026: 404 · 2025: 453 · 2024: 386 · 2023: 374 · 2022: 400 · 2021: 331 · 2020: 310 · 2019: 309 · 2018: 279 · 2017: 227 · 2016: 187 · 2015: 208 · 2014: 171 · 2013: 149 · 2012: 110
- FWCI
- 4.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Trends in Cognitive Sciences (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Developmental and Educational Psychology › Child and Animal Learning Development
- Keywords
- warmth, competence, social cognition, social perception, evolutionary psychology, interpersonal perception, intergroup perception, emotional responses, social status, competition (biology)
- MeSH terms
- Aptitude, Cognition, Humans, Social Behavior, Stereotyping, Mental Competency
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