Stereotype content model across cultures: Towards universal similarities and some differences
Open accessAbstract
The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross‐cultural, cross‐groups similarities and one difference across 10 non‐US nations. Seven European (individualist) and three East Asian (collectivist) nations ( N =1,028) support three hypothesized cross‐cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out‐groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross‐cultural difference: (d) the more collectivist cultures do not locate reference groups (in‐groups and societal prototype groups) in the most positive cluster (high‐competence/high‐warmth), unlike individualist cultures. This demonstrates out‐group derogation without obvious reference‐group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.
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Young adults tend to describe older adults as high in warmth but low in competence.
“This result aligns with literature revealing young adults’ tendency to describe older adults as high in warmth but low in competence (Cuddy & Fiske, 2002; Cuddy et al., 2009; Cuddy et al., 2005; Fiske et al., 1999)”
From Correlates of dementia-related anxiety: self-perceived dementia risk and ageism (2020) · cites this paper as Cuddy et al., 2009
People with disabilities are viewed as having high warmth but low competence.
“which shows that people with disabilities are viewed as having high warmth (e.g., friendly, good-natured) but low competence (e.g., incapable, unskilled).”
From The Participation of People with Disabilities in the Workplace Across the Employment Cycle: Employer Concerns and Research Evidence (2020) · cites this paper as Cuddy et al., 2009
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- Authors
- Cuddy, A. J. C., Fiske, S. T., Kwan, V. S. Y., Glick, P., Demoulin, S., Leyens, J., Bond, M. H., Croizet, J., Ellemers, N., Sleebos, E., Htun, T. T., Kim, H., Maio, G., Perry, J., Petkova, K., Todorov, V., Rodríguez‐Bailón, R., Morales, E., Moya, M., Palacios, M., Smith, V., Perez, R., Vala, J., & Ziegler, R.
- Affiliations
- Northwestern University (US)
- Princeton University (US)
- Lawrence University (US)
- UCLouvain (BE)
- Chinese University of Hong Kong (HK)
- Université de Poitiers (FR)
- Leiden University (NL)
- Japan Women's University (JP)
- Ewha Womans University (KR)
- UiT The Arctic University of Norway (NO)
- Institute of Philosophy and Sociology (BG)
- Universidad de Granada (ES)
- University of Lisbon (PT)
- Corresponding author
- Cuddy, Amy J. C.
- ORCID
- Venue
- British Journal of Social Psychology
- Publisher
- Wiley
- Published
- 2009-03
- Volume
- 48
- Issue
- 1
- Pages
- 1-33
- ISSN
- 0144-6665 (ISSN-L)
- 2044-8309
- PMC
- PMC3912751
- OpenAlex
- W1973485875
- Cited by
- 1,078
- References
- 6
- Citations by year
- 2026: 69 · 2025: 90 · 2024: 95 · 2023: 69 · 2022: 90 · 2021: 89 · 2020: 70 · 2019: 72 · 2018: 64 · 2017: 67 · 2016: 52 · 2015: 59 · 2014: 47 · 2013: 40 · 2012: 37
- FWCI
- 104.59
- Type
- journal article
- Language
- en
- Open access
- green
- research.vu.nl
- Licence
- Locations
- British Journal of Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- VU Research Portal (publishedVersion, other-oa)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (publishedVersion, other-oa)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- HAL (submittedVersion)
- Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)) (submittedVersion)
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- Investigative News in Education (Universidad de Costa Rica) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Funders
- University of Tsukuba
- Eunice Kennedy Shriver National Institute of Child Health and Human Development (R24HD047879)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- stereotype content model, cross-cultural comparison, perceived warmth, perceived competence, outgroup derogation, reference groups, ingroup, individualism-collectivism, status groups, competitive groups, group stereotypes
- MeSH terms
- Cross-Cultural Comparison, Culture, Europe, Asia, Eastern, Female, Humans, Male, Prejudice, Social Identification, Social Perception, Stereotyping, Cultural Diversity, Emigrants and Immigrants, Young Adult
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