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Replicable unconscious semantic priming.
Abstract
In 4 experiments, subjects classified visually presented target words as pleasant-unpleasant words or male-female first names. Prime words were similar (congruent) or dissimilar (incongruent) in meaning to targets. Brief duration of prime words (17, 33, or 50 ms), along with pre- and postmasking, prevented most subjects from perceiving their physical and semantic properties. By constraining response latencies to fall within a response window--a narrow time band that occurred earlier than subjects would ordinarily respond--these experiments consistently produced subliminal priming effects, indicated by greater error rates for incongruent than congruent priming trials. This conclusion was confirmed by analyzing magnitude of priming as a regression function of prime perceptibility using the method of A. G. Greenwald, M. R. Klinger, and E. S. Schuh (1995). The data of each experiment passed their significant-intercept criterion for demonstrating unconscious cognition.
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Metadata
- Authors
- Draine, S. C., & Greenwald, A. G.
- Venue
- Journal of Experimental Psychology: General
- Published
- 1998
- Volume
- 127
- Issue
- 3
- Pages
- 286-303
- ISSN
- 0096-3445 (ISSN-L)
- 1939-2222
- OpenAlex
- W2108188540
- Cited by
- 444
- References
- 52
- FWCI
- 7.17
- Type
- journal article
- Language
- en
- Open access
- closed
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