The DOI matches its Crossref record; 133 of the 135 references it cites were found in a registry or an index.
Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence.
Abstract
The authors propose that culture affects people through their perceptions of what is consensually believed. Whereas past research has examined whether cultural differences in social judgment are mediated by differences in individuals' personal values and beliefs, this article investigates whether they are mediated by differences in individuals' perceptions of the views of people around them. The authors propose that individuals who perceive that traditional views are culturally consensual (e.g., Chinese participants who believe that most of their fellows hold collectivistic values) will themselves behave and think in culturally typical ways. Four studies of previously well-established cultural differences found that cultural differences were mediated by participants' perceived consensus as much as by participants' personal views. This held true for cultural differences in the bases of compliance (Study 1), attributional foci (Study 2), and counterfactual thinking styles (Study 3). To tease apart the effect of consensus perception from other possibly associated individual differences, in Study 4, the authors experimentally manipulated which of 2 cultures was salient to bicultural participants and found that judgments were guided by participants' perception of the consensual view of the salient culture.
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“The perceived consensus about die dominant values in the society influenced their judgment more than their own personal values.”
From Creativity: The Influence of Cultural, Social, and Work Contexts (2010) · cites this paper as Zou et al., 2009
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Culture, Mind, and the Brain: Current Evidence and Future Directions
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Normology: Integrating insights about social norms to understand cultural dynamics
Morris, M. W., Hong, Y., Chiu, C., & Liu, Z. (2015) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2015.03.001 · Cited by 468
Self-citation
Metadata
- Authors
- Zou, X., Tam, K.-P., Morris, M. W., Lee, S.-L., Lau, I. Y.-M., & Chiu, C.-Y.
- Affiliations
- London Business School (GB)
- Chinese University of Hong Kong (HK)
- Columbia University (US)
- Nanyang Technological University (SG)
- Singapore Management University (SG)
- University of Illinois Urbana-Champaign (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 2009-10
- Volume
- 97
- Issue
- 4
- Pages
- 579-597
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W3121835473
- Cited by
- 369
- References
- 135
- Citations by year
- 2026: 10 · 2025: 20 · 2024: 12 · 2023: 18 · 2022: 17 · 2021: 17 · 2020: 16 · 2019: 28 · 2018: 28 · 2017: 19 · 2016: 17 · 2015: 45 · 2014: 28 · 2013: 21 · 2012: 23
- FWCI
- 31.77
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (submittedVersion)
- DR-NTU (Nanyang Technological University) (submittedVersion)
- Rare & Special e-Zone (The Hong Kong University of Science and Technology) (submittedVersion)
- Funders
- National Science Foundation (BCS-0743119)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Keywords
- cultural influence, perceived consensus, social judgment, collectivism, personal values, counterfactual reasoning, compliance, biculturalism, cultural salience
- MeSH terms
- Analysis of Variance, Chin, Cognition, Cross-Cultural Comparison, Cues, Culture, Female, Humans, Judgment, Male, Poland, Social Perception, Students, United States
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