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Cited by 369Cultural Differences and ValuesSocial and Intergroup PsychologyPsychology of Social Influence

The DOI matches its Crossref record; 133 of the 135 references it cites were found in a registry or an index.

Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence.

Zou, Xi, Tam, Kim-Pong, Morris, Michael W., Lee, Sau-lai, Lau, Ivy Yee-Man, Chiu, Chi-yue·2009·Journal of Personality and Social Psychology
DOI 10.1037/a0016399
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Abstract

The authors propose that culture affects people through their perceptions of what is consensually believed. Whereas past research has examined whether cultural differences in social judgment are mediated by differences in individuals' personal values and beliefs, this article investigates whether they are mediated by differences in individuals' perceptions of the views of people around them. The authors propose that individuals who perceive that traditional views are culturally consensual (e.g., Chinese participants who believe that most of their fellows hold collectivistic values) will themselves behave and think in culturally typical ways. Four studies of previously well-established cultural differences found that cultural differences were mediated by participants' perceived consensus as much as by participants' personal views. This held true for cultural differences in the bases of compliance (Study 1), attributional foci (Study 2), and counterfactual thinking styles (Study 3). To tease apart the effect of consensus perception from other possibly associated individual differences, in Study 4, the authors experimentally manipulated which of 2 cultures was salient to bicultural participants and found that judgments were guided by participants' perception of the consensual view of the salient culture.

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Metadata

Authors
Zou, X., Tam, K.-P., Morris, M. W., Lee, S.-L., Lau, I. Y.-M., & Chiu, C.-Y.
Affiliations
  • London Business School (GB)
  • Chinese University of Hong Kong (HK)
  • Columbia University (US)
  • Nanyang Technological University (SG)
  • Singapore Management University (SG)
  • University of Illinois Urbana-Champaign (US)
ORCID
Venue
Journal of Personality and Social Psychology
Publisher
American Psychological Association (APA)
Published
2009-10
Volume
97
Issue
4
Pages
579-597
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
DOI
10.1037/a0016399
OpenAlex
W3121835473
Cited by
369
References
135
Citations by year
2026: 10 · 2025: 20 · 2024: 12 · 2023: 18 · 2022: 17 · 2021: 17 · 2020: 16 · 2019: 28 · 2018: 28 · 2017: 19 · 2016: 17 · 2015: 45 · 2014: 28 · 2013: 21 · 2012: 23
FWCI
31.77
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Personality and Social Psychology (publishedVersion)
  • PubMed (publishedVersion)
  • Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (submittedVersion)
  • DR-NTU (Nanyang Technological University) (submittedVersion)
  • Rare & Special e-Zone (The Hong Kong University of Science and Technology) (submittedVersion)
Funders
National Science Foundation (BCS-0743119)
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
Keywords
cultural influence, perceived consensus, social judgment, collectivism, personal values, counterfactual reasoning, compliance, biculturalism, cultural salience
MeSH terms
Analysis of Variance, Chin, Cognition, Cross-Cultural Comparison, Cues, Culture, Female, Humans, Judgment, Male, Poland, Social Perception, Students, United States

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