Advancing research on unconscious priming: when can scientists claim an indirect task advantage?
Open accessAbstract
Current literature holds that many cognitive functions can be performed outside consciousness. Evidence for this view comes from unconscious priming. In a typical experiment, visual stimuli are masked such that participants are close to chance performance when directly asked to which of two categories the stimuli belong. This close-to-zero sensitivity is seen as evidence that participants cannot consciously report the category of the masked stimuli. Nevertheless, the category of the masked stimuli can indirectly affect responses to other stimuli (e.g., reaction times or brain activity)-an effect called priming. The priming effect is seen as evidence for a higher sensitivity to the masked stimuli in the indirect responses as compared with the direct responses. Such an apparent difference in sensitivities is taken as evidence that processing occurred unconsciously. But we show that this "standard reasoning of unconscious priming" is flawed: Sensitivities are not properly compared, creating the wrong impression of a difference in sensitivities even if there is none. We describe the appropriate way to determine sensitivities, replicate the behavioral part of a landmark study, develop methods to estimate sensitivities from reported summary statistics of published studies, and use these methods to reanalyze 15 highly influential studies. Results show that the interpretations of many studies need to be changed and that a community effort is required to reassess the vast literature on unconscious priming. This process will allow scientists to learn more about the true boundary conditions of unconscious priming, thereby advancing the scientific understanding of consciousness. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
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The double t-test approach is fundamentally flawed.
“However, this approach is fundamentally flawed (Nieuwenhuis et al. 2011, Meyen et al. 2022).”
From Evidence for unconscious priming using a Bayesian single-subject approach (2026) · cites this paper as Meyen et al. 2022
In a proper statistical framework, priming and prime awareness should be compared directly on the same scale and within the same statistical test.
“Instead, in a proper statistical framework, priming and prime awareness should be compared directly on the same scale and within the same statistical test (Meyen et al. 2022, Stein et al. 2024).”
From Evidence for unconscious priming using a Bayesian single-subject approach (2026) · cites this paper as Meyen et al. 2022
The statistically proper way to compare awareness and priming effects is to directly compare both effects to establish an indirect task advantage.
“The statistically proper way to compare the awareness and priming effects is to directly compare both effects to establish what has been dubbed an ‘indirect task advantage’”
From Evidence for unconscious priming using a Bayesian single-subject approach (2026) · cites this paper as Meyen et al. 2022
Recoding RT data of the mask discrimination task as accuracy using the median-split technique allowed direct testing of prime discrimination and priming effect within the same scale and statistical test.
“we recoded the RT data of the mask discrimination task as accuracy using the median-split technique”
From Evidence for unconscious priming using a Bayesian single-subject approach (2026) · cites this paper as Meyen et al. 2022
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Cohen, J. (1983) · Applied Psychological Measurement · doi:10.1177/014662168300700301 · Cited by 1,564 · cited 3× · see citing works
“Since participants have some continuous sense (confidence) about their responses (Rausch, Hellmann, & Zehetleitner, 2018; Zehetleitner & Rausch, 2013), the binary response format forces them to discard this information (Cohen, 1983), which further decreases the statistical power in the direct task.”
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Francken, J. C., Beerendonk, L., Molenaar, D., Fahrenfort, J. J., Kiverstein, J. D., Seth, A. K., & van Gaal, S. (2022) · Neuroscience of Consciousness · doi:10.1093/nc/niac011 · Cited by 102 · see citing works
Francken, J., Beerendonk, L., Molenaar, D., Fahrenfort, J. J., Kiverstein, J., Seth, A., & van Gaal, S. (2021) · doi:10.31234/osf.io/8mbsk · Cited by 20 · see citing works
Evidence for unconscious priming using a Bayesian single-subject approach
Sánchez-Fuenzalida, N., van Gaal, S., van den Hurk, Z., Stein, T., & Fahrenfort, J. J. (2026) · Neuroscience of Consciousness · doi:10.1093/nc/niag052
- Authors
- Meyen, S., Zerweck, I. A., Amado, C., von Luxburg, U., & Franz, V. H.
- Affiliations
- University of Tübingen (DE)
- Venue
- Journal of Experimental Psychology: General
- Published
- 2022-01
- Volume
- 151
- Issue
- 1
- Pages
- 65-81
- ISSN
- 0096-3445 (ISSN-L)
- 1939-2222
- OpenAlex
- W3170956390
- Cited by
- 57
- References
- 1
- Citations by year
- 2026: 10 · 2025: 12 · 2024: 10 · 2023: 15 · 2022: 7 · 2021: 3
- FWCI
- 7.92
- Type
- journal article
- Language
- en
- Open access
- green
- arxiv.org
- Locations
- Journal of Experimental Psychology General (publishedVersion)
- PubMed (publishedVersion)
- arXiv (Cornell University) (submittedVersion)
- OSF Preprints (OSF Preprints) (submittedVersion)
- arXiv (Cornell University)
- Open Science Framework
- Funders
- Deutsche Forschungsgemeinschaft
- Institutional Strategy of University of Tübingen
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Philosophy and Theoretical Science
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Life Sciences › Neuroscience › Cognitive Neuroscience › Visual perception and processing mechanisms
- Keywords
- unconscious priming, masked stimuli, sensitivity estimation, conscious processing, replication
- MeSH terms
- Consciousness, Humans, Motor Activity, Perceptual Masking, Reaction Time, Unconscious, Psychology
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