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The interactive effect of hunger and impulsivity on food intake and purchase in a virtual supermarket
Open accessAbstract
Objective It has been shown repeatedly that impulsivity, obesity and food intake are related; obese people are more impulsive than lean people and impulsive people eat more than less impulsive people. The relation between impulsivity and food intake might be state dependent; hunger motivates food seeking behaviour and food consumption, especially of high caloric food. Difficulties to overrule automatic behavioural tendencies might make impulsive people more susceptible to the effects of hunger on food selection. Therefore, they are expected to increase their intake more than low impulsive people when feeling hungry. STUDY 1: Fifty-seven female participants were randomly assigned to a hunger or sated condition. Response inhibition (a measure of impulsivity) and food intake were measured. Results show that impulsive participants ate significantly more, but only when feeling hungry. STUDY 2: Ninety-four undergraduate students participated. Hunger, response inhibition and the purchase of food in a virtual supermarket were measured. The same interaction was found: impulsive participants bought most calories, especially from snack food, but only when feeling hungry.Conclusion Hunger and impulsivity interact in their influence on consumption. These data suggest that reducing hunger during calorie restricting diets is important for successful weight loss, particularly for the impulsive dieters.
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Metadata
- Authors
- Nederkoorn, C., Guerrieri, R., Havermans, R. C., Roefs, A., & Jansen, A.
- Affiliations
- Maastricht University (NL)
- Corresponding author
- Nederkoorn, C
- Venue
- International Journal of Obesity
- Published
- 2009-06-23
- Volume
- 33
- Issue
- 8
- Pages
- 905-912
- ISSN
- 0307-0565 (ISSN-L)
- 1476-5497
- OpenAlex
- W2112952751
- Cited by
- 255
- References
- 41
- Citations by year
- 2026: 3 · 2025: 7 · 2024: 10 · 2023: 14 · 2022: 8 · 2021: 11 · 2020: 64 · 2019: 9 · 2018: 16 · 2017: 19 · 2016: 11 · 2015: 20 · 2014: 10 · 2013: 16 · 2012: 16
- FWCI
- 13.06
- Type
- journal article
- Language
- en
- Open access
- Licence
- other-oa
- www.springer.com/tdm (tdm)
- Locations
- International Journal of Obesity (publishedVersion)
- PubMed (publishedVersion)
- Research Publications (Maastricht University) (submittedVersion, other-oa)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- hunger, impulsivity, dietary intake, food purchasing, virtual supermarket, response inhibition, state dependence, snack food consumption, caloric restriction, weight loss, obesity
- MeSH terms
- Adult, Commerce, Eating, Female, Humans, Hunger, Impulsive Behavior, Inhibition, Psychological, Students, User-Computer Interface, Overweight, Young Adult
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