Time-dependent competition between goal-directed and habitual response preparation
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Abstract
Habits are commonly conceptualized as learned associations whereby a stimulus triggers an associated response 1-3. We propose that habits may be better understood as a process whereby a stimulus triggers only the preparation of a response, without necessarily triggering its initiation. Critically, this would allow a habit to exist without ever being overtly expressed, if the prepared habitual response is replaced by a goal-directed alternative before it can be initiated. Consistent with this hypothesis, we show that limiting the time available for response preparation 4,5 can unmask latent habits. Participants practiced a visuomotor association for 4 days, after which the association was remapped. Participants easily learned the new association but habitually expressed the original association when forced to respond rapidly (~300-600 ms). More extensive practice reduced the latency at which habitual responses were prepared, in turn increasing the likelihood of their being expressed. The time-course of habit expression was captured by a computational model in which habitual responses are automatically prepared at short latency but subsequently replaced by goal-directed responses. Our results illustrate robust habit formation in humans and show that practice affects habitual behaviour in two distinct ways: by promoting habit formation and by modulating the likelihood of habit expression.
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Goal-directed processing is effortful and slow, and thus goal-directed responses are often prepared more slowly compared to habitual responses.
“In contrast, goal-directed processing is effortful and slow, and thus goal-directed responses are often prepared more slowly compared to habitual responses27,28.”
From Delayed goal-directed processing underlies inhibitory control challenges in adult ADHD (2026) · cites this paper as [27]
Habitual processing is fast, so responses associated with habitual processes are often prepared early in time.
“Habitual processing is fast, so responses associated with habitual processes are often prepared early in time27,28.”
From Delayed goal-directed processing underlies inhibitory control challenges in adult ADHD (2026) · cites this paper as [27]
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Cites
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Attitudes, habits, and behavior change
Verplanken, B., & Orbell, S. (2022) · Annual Review of Psychology · doi:10.1146/annurev-psych-020821-011744 · Cited by 368 · see citing works
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Delayed goal-directed processing underlies inhibitory control challenges in adult ADHD
Osborne, J. B., Sellers, J., Zhang, H., Wang, S., Liberatore, S., Sripada, C., Shah, P., & Jonides, J. (2026) · Scientific Reports · doi:10.1038/s41598-026-42307-3 · Cited by 2 · see citing works
- Authors
- Hardwick, R. M., Forrence, A. D., Krakauer, J. W., & Haith, A. M.
- Affiliations
- Johns Hopkins University (US)
- Corresponding author
- Hardwick, Robert M.
- Venue
- Nature Human Behaviour
- Published
- 2019-09-30
- Volume
- 3
- Issue
- 12
- Pages
- 1252-1262
- ISSN
- 2397-3374 (ISSN-L)
- OpenAlex
- W2976496960
- Cited by
- 211
- References
- 6
- Citations by year
- 2026: 24 · 2025: 32 · 2024: 43 · 2023: 23 · 2022: 27 · 2021: 34 · 2020: 20 · 2019: 6 · 2018: 2
- FWCI
- 12.59
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Licence
- Locations
- Nature Human Behaviour (publishedVersion)
- bioRxiv (Cold Spring Harbor Laboratory) (acceptedVersion, cc-by)
- PubMed (publishedVersion)
- Lirias (submittedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)) (submittedVersion, other-oa)
- Funders
- National Science Foundation (1358756)
- European Commission (702784)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Life Sciences › Neuroscience › Cognitive Neuroscience › Motor Control and Adaptation
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- habit formation, goal-directed behavior, response latency, remapping, practice effects, time pressure
- MeSH terms
- Adult, Association Learning, Female, Goals, Habits, Humans, Male, Motivation, Practice, Psychological, Psychomotor Performance, Time Factors, Young Adult
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