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Warm glow is associated with low- but not high-cost sustainable behaviour
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“Furthermore, there is likely to be greater demand for products and services that improve customers' well-being by supporting, for example, their health or education than for green products, which may be more expensive than the products customers currently use or be less likely to facilitate a scalable business model (van der Linden, 2018).”
From Sustainability startups and where to find them: Investigating the share of sustainability startups across entrepreneurial ecosystems and the causal drivers of differences (2021) · cites this paper as van der Linden, 2018
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Metadata
- Authors
- van der Linden, S.
- Affiliations
- University of Cambridge (GB)
- Corresponding author
- van der Linden, Sander
- Venue
- Nature Sustainability
- Published
- 2018-01-08
- Volume
- 1
- Issue
- 1
- Pages
- 28-30
- ISSN
- 2398-9629 (ISSN-L)
- OpenAlex
- W2781873892
- Cited by
- 138
- References
- 20
- Citations by year
- 2026: 15 · 2025: 16 · 2024: 21 · 2023: 17 · 2022: 20 · 2021: 23 · 2020: 12 · 2019: 7 · 2018: 7
- FWCI
- 21.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Nature Sustainability (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
- Keywords
- warm glow giving, intrinsic motivation, sustainable behavior, anticipated emotions, environmental volunteering
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