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Cited by 19Insurance and Financial Risk ManagementMarketing and Advertising StrategiesCustomer Service Quality and Loyalty

General insurance marketing: A review and future research agenda

Open access
Robson, Julie·2015·Journal of Financial Services Marketing
DOI 10.1057/fsm.2015.20
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Crossref · 10.1057/fsm.2015.20

Cites

35 of 35 references verified0 citation errors · 0 not checkable

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  • Insurers are usually reluctant to change their premia (by too much) in practice and prefer to let sleeping dogs lie, to avoid raising price awareness in customers.

    “Insurers are therefore usually reluctant to change their premia (by too much) in practice and prefer to let sleeping dogs lie, to avoid raising (more than necessary) this price awareness in their customers (Brockett et al., 2008;Robson, 2015).”

    From Customer price sensitivities in competitive insurance markets (2022) · cites this paper as Robson, 2015

    In “Insurance is different” (page not provided), Robson says annual renewal draws customers’ attention to price and can prompt them to search for a better deal. The paper does not say insurers usually avoid substantial premium changes, or that they deliberately do so to limit price awareness. (LLM, conf=0.84)

    Experimental — accuracy not yet measured

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Cites

Flagged first, then by citations

3 of the 38 references couldn’t be matched to a known paper.

Research works printed but not linked: 2

  1. [3]3. AMBest (2015) Takaful Operators Struggle with Growth and Profitability. Middle east -non-life and life special report. Market Review, April 13, 2015
  2. [27]27. Marroun, S., Wilkinson, I., & Young, L. Researching Consumer Behaviour at the Top of the Pyramid: Cultures of Consumption of the Super Rich. Australian New Zealand Marketing Academy Annual Conference, Griffith Market Line (2015) Global non-life insurance. MarketLine Industry Profile. February 2015.

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Authors
Robson, J.
Affiliations
Bournemouth University (GB)
Corresponding author
Robson, Julie
ORCID
Robson, Julie
Venue
Journal of Financial Services Marketing
Publisher
Springer Science and Business Media LLC
Published
2015-10-23
Volume
20
Issue
4
Pages
282-291
ISSN
  • 1363-0539 (ISSN-L)
  • 1479-1846
DOI
10.1057/fsm.2015.20
OpenAlex
W2191820515
Cited by
19
References
38
Citations by year
2026: 1 · 2025: 1 · 2024: 2 · 2023: 1 · 2022: 3 · 2021: 7 · 2020: 1 · 2019: 1 · 2018: 1 · 2016: 1
FWCI
1.61
Type
journal article
Language
en
Open access
Licence
www.springer.com/tdm (tdm)
Locations
  • Journal of Financial Services Marketing (publishedVersion)
  • Bournemouth University Research Online (Bournemouth University) (submittedVersion)
Topics
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Insurance and Financial Risk Management
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
non-life insurance, insurance marketing, financial services marketing, research agenda, trust, transparency, simplification, high net worth individuals, Islamic insurance

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