Consumer choice and preference for brand categories
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Consumer inertia has a moderating distinction that impacts customer retention and potential behavioral antecedents such as satisfaction, regret, or disappointment.
“Disparate to other research constructs directly or indirectly influencing customer retention, consumer inertia embraces a moderating distinction that impacts the customer retention and potential behavioral antecedents such as satisfaction, regret, or disappointment (Ghose and Lowengart 2013; Oliver 1997).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Ghose and Lowengart 2013
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Cites
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Cited by
Sorted by citations
Kautish, P., Khare, A., & Sharma, R. (2022) · Journal of Marketing Analytics · doi:10.1057/s41270-021-00134-7 · Cited by 25 · see citing works
- Authors
- Ghose, S., & Lowengart, O.
- Affiliations
- University of Wisconsin–Milwaukee (US)
- Ben-Gurion University of the Negev (IL)
- Corresponding author
- Ghose, Sanjoy
- Venue
- Journal of Marketing Analytics
- Published
- 2013-02
- Volume
- 1
- Issue
- 1
- Pages
- 3-17
- ISSN
- 2050-3318 (ISSN-L)
- 2050-3326
- OpenAlex
- W2036894693
- Cited by
- 30
- References
- 32
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 1 · 2023: 2 · 2022: 4 · 2021: 1 · 2020: 1 · 2019: 5 · 2017: 4 · 2016: 5 · 2015: 2 · 2014: 2
- FWCI
- 8.91
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of Marketing Analytics (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- consumer choice, brand preference, international brands, national brands, private labels, brand categories, market dynamics, product attributes, choice probabilities, multinomial logistic regression
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