Optimizing acquisition and retention spending to maximize market share
Integrity signals
Registry
Cites
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Gaining repeat business by retaining existing customers seems to be a requirement for any financial services company survival.
“In a firmly competitive environment like insurance, gaining repeat business by retaining existing customers seems to be a requirement for any financial services company survival (Chen and Wang 2009; Williams and Williams 2015).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Williams and Williams 2015
Cites
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Flagged first, then by citations
Cited by
Sorted by citations
Kautish, P., Khare, A., & Sharma, R. (2022) · Journal of Marketing Analytics · doi:10.1057/s41270-021-00134-7 · Cited by 25 · see citing works
- Authors
- Williams, C., & Williams, R.
- Affiliations
- James Madison University (US)
- Corresponding author
- Williams, Rice
- Venue
- Journal of Marketing Analytics
- Published
- 2015-08-24
- Volume
- 3
- Issue
- 3
- Pages
- 159-170
- ISSN
- 2050-3318 (ISSN-L)
- 2050-3326
- OpenAlex
- W2127376526
- Cited by
- 10
- References
- 25
- Citations by year
- 2026: 1 · 2024: 1 · 2023: 2 · 2022: 1 · 2021: 1 · 2019: 2 · 2018: 1 · 2017: 1
- FWCI
- 1.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of Marketing Analytics (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- market share maximization, customer switching, retention ratio, budget constraints, customer equity, sales growth, multivariate optimization
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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