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Looking forward, looking back: developing a narrative of the past, present and future of a brand

Keller, Kevin Lane·2023·Journal of Brand Management
DOI 10.1057/s41262-022-00309-2
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Research works printed but not linked: 51

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Metadata

Authors
Keller, K. L.
Venue
Journal of Brand Management
Publisher
Springer Science and Business Media LLC
Published
2023-01
Volume
30
Issue
1
Pages
1-8
ISSN
  • 1350-231X
  • 1479-1803
DOI
10.1057/s41262-022-00309-2
Cited by
38
References
3
Language
en
Licence

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CoChat. (2026). Citation check: Looking forward, looking back: developing a narrative of the past, present and future of a brand. https://app.cochat.ai/papers/10.1057/s41262-022-00309-2
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Keller, K. L. (2023). Looking forward, looking back: developing a narrative of the past, present and future of a brand. Journal of Brand Management. https://doi.org/10.1057/s41262-022-00309-2