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Cited by 488

The DOI matches its Crossref record; 110 of the 110 references it cites were found in a registry or an index.

Toward effective government communication strategies in the era of COVID-19

Open access
Hyland-Wood, Bernadette, Gardner, John, Leask, Julie, Ecker, Ullrich K. H.·2021·Humanities and Social Sciences Communications

Abstract

Several countries have successfully reduced their COVID-19 infection rate early, while others have been overwhelmed. The reasons for the differences are complex, but response efficacy has in part depended on the speed and scale of governmental intervention and how communities have received, perceived, and acted on the information provided by governments and other agencies. While there is no ‘one size fits all’ communications strategy to deliver information during a prolonged crisis, in this article, we draw on key findings from scholarship in multiple social science disciplines to highlight some fundamental characteristics of effective governmental crisis communication. We then present ten recommendations for effective communication strategies to engender maximum support and participation. We argue that an effective communication strategy is a two-way process that involves clear messages, delivered via appropriate platforms, tailored for diverse audiences, and shared by trusted people. Ultimately, the long-term success depends on developing and maintaining public trust. We outline how government policymakers can engender widespread public support and participation through increased and ongoing community engagement. We argue that a diversity of community groups must be included in engagement activities. We also highlight the implications of emerging digital technologies in communication and engagement activities.

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Metadata

Authors
Hyland-Wood, B., Gardner, J., Leask, J., & Ecker, U. K. H.
Venue
Humanities and Social Sciences Communications
Published
2021-01-27
Volume
8
Issue
1
ISSN
  • 2055-1045 (ISSN-L)
  • 2662-9992
OpenAlex
W3124278966
Cited by
488
References
110
FWCI
122.17
Type
journal article
Language
en
Open access
gold

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CoChat. (2026). Citation check: Toward effective government communication strategies in the era of COVID-19. https://app.cochat.ai/papers/10.1057/s41599-020-00701-w
The paper
Hyland-Wood, B., Gardner, J., Leask, J., & Ecker, U. K. H. (2021). Toward effective government communication strategies in the era of COVID-19. Humanities and Social Sciences Communications. https://doi.org/10.1057/s41599-020-00701-w

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.