The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites
Abstract
Internet Presence Sites (IPS) are becoming important mechanisms for marketing communication. Therefore it is vital to understand what affects the attractiveness of a firm's IPS. In this research, we focus on the multidimensional factor of interactivity. We use statistical models such as Logit to evaluate the effects of interactivity on IPS appeal. We find that the greater the degree of interactivity, the more likely it is for the IPS to be considered as a top site. Additionally we find that the “customer support” component of interactivity has a significant positive impact on the likelihood of an IPS being included in a list of high-quality Web sites. The findings are discussed in terms of their implications for design of corporate Web sites.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
Estimation of Error Rates in Discriminant Analysis
Lachenbruch, P. A., & Mickey, M. R. (1968) · Technometrics · doi:10.1080/00401706.1968.10490530 · Cited by 1,563
Advertising Value and Advertising on the Web
Ducoffe, R. H. (1996) · Journal of Advertising Research · doi:10.1080/00218499.1996.12466626 · Cited by 1,301
An Analysis of Information Content in Television Advertising
Resnik, A., & Stern, B. L. (1977) · Journal of Marketing · doi:10.1177/002224297704100107 · Cited by 588
A New Marketing Paradigm for Electronic Commerce
NOVAK, D. L. H. T. P. (1997) · The Information Society · doi:10.1080/019722497129278 · Cited by 586
The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, P. R., PITT, L. F., & Watson, R. T. (1996) · Journal of Advertising Research · doi:10.1080/00218499.1996.12466514 · Cited by 398
New metrics for new media: toward the development of Web measurement standards
Novak, T. P., & Hoffman, D. L. (1997) · World Wide Web · Cited by 174
Testing Web Site Design and Promotional Content
Drèze, X., & Zufryden, F. S. (1997) · Journal of Advertising Research · doi:10.1080/00218499.1997.12466663 · Cited by 105
Holbrook, M. B. (1992) · Marketing Letters · doi:10.1007/bf00994082 · Cited by 81
Dillon, W. R. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600309 · Cited by 62
Cited by
A Multivariate Analysis of Web Usage
Korgaonkar, P. K., & Wolin, L. D. (1999) · Journal of Advertising Research · doi:10.1080/00218499.1999.12466601 · Cited by 913
WebQual: An Instrument for Consumer Evaluation of Web Sites
Loiacono, E. T., Watson, R. T., & Goodhue, D. L. (2007) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415110302 · Cited by 812
Web Commercials and Advertising Hierarchy-of-Effects
Bruner, G. C., & Kumar, A. (2000) · Journal of Advertising Research · doi:10.2501/jar-40-1-2-35-42 · Cited by 441
Exploring motivations for consumer Web use and their implications for e-commerce
Joines, J. L., Scherer, C. W., & Scheufele, D. A. (2003) · Journal of Consumer Marketing · doi:10.1108/07363760310464578 · Cited by 409
Predicting online purchase intentions for clothing products.
Young Kim, E., & Kim, Y. (2004) · European Journal of Marketing · doi:10.1108/03090560410539302 · Cited by 383
Metadata
- Authors
- Ghose, S., & Dou, W.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1998-03
- Volume
- 38
- Issue
- 2
- Pages
- 29-43
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2888657861
- Cited by
- 518
- References
- 12
- FWCI
- 44.52
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites. https://app.cochat.ai/papers/10.1080/00218499.1998.12466546
- The paper
- Ghose, S., & Dou, W. (1998). Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites. Journal of Advertising Research. https://doi.org/10.1080/00218499.1998.12466546
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
