The DOI matches its Crossref record; 17 of the 17 references it cites were found in a registry or an index.
A Multivariate Analysis of Web Usage
Abstract
Applying the uses and gratification theory to improve the understanding of Web usage, the authors explore Web users' motivations and concerns. These motivations and concerns, as well as demographic factors, were studied in three usage contexts: (1) the number of hours per day spent on the Web, (2) the percentage of time spent for business versus personal purposes, and (3) the purchases made from a Web business and, if purchases were made, the approximate number of times purchasers placed orders on the Web. Multivariate factor analysis suggests the presence of seven motivations and concerns regarding Web use. Additionally, the results suggest that these seven factors, along with age, income, gender, and education levels, are significantly correlated with the three usage contexts.
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Cites
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Hoffman, D. L., & Novak, T. P. (1996) · Journal of Marketing · doi:10.1177/002224299606000304 · Cited by 5,625
Uses and Gratifications Research
Katz, E., Blumler, J. G., & Gurevitch, M. (1973) · Public Opinion Quarterly · doi:10.1086/268109 · Cited by 4,012
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Commercial Scenarios for the Web: Opportunities and Challenges
Hoffman, D. L., Novak, T. P., & Chatterjee, P. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.1995.tb00165.x · Cited by 812
Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites
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Consumer privacy concerns about Internet marketing
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Cited by
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Koufaris, M. (2002) · Information Systems Research · doi:10.1287/isre.13.2.205.83 · Cited by 3,199
Why people use social media: a uses and gratifications approach
Whiting, A., & Williams, D. (2013) · Qualitative Market Research: An International Journal · doi:10.1108/qmr-06-2013-0041 · Cited by 1,810
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Flavián, C., Guinalíu, M., & Gurrea, R. (2006) · Information & Management · doi:10.1016/j.im.2005.01.002 · Cited by 1,684
Understanding the appeal of user-generated media: a uses and gratification perspective
Shao, G. (2009) · Internet Research · doi:10.1108/10662240910927795 · Cited by 1,162
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
Overby, J. W., & Lee, E.-J. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2006.03.008 · Cited by 1,076
Metadata
- Authors
- Korgaonkar, P. K., & Wolin, L. D.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1999-03
- Volume
- 39
- Issue
- 2
- Pages
- 53-68
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W203695064
- Cited by
- 913
- References
- 17
- FWCI
- 65.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
