A theory‐based approach to understanding sexual behavior at Mardi Gras
Abstract
Using the Triandis Model of Interpersonal Behavior (TIB), we considered the unique context of Mardi Gras, the annual festival in New Orleans, Louisiana, and how it might influence sexual behavior. This study utilized a two-stage, qualitative and quantitative methodological framework. Focus groups of past Mardi Gras participants were held to gather data to inform the development of the study instruments, and data were subsequently collected from 300 Mardi Gras participants in February 2004 using a pencil-and-paper questionnaire. For women, the TIB model did not significantly predict intentions to engage in sexual behavior at Mardi Gras. Cognitive beliefs and subjective social norms predicted intentions to engage in oral and vaginal sex among male participants. For men and women, peer sexual activity, intentions, and previous sexual experience predicted engaging in sexual behaviors at Mardi Gras. Situational conditions related to Mardi Gras culture predicted anal sex behavior. The TIB, as a guiding framework for the study, makes apparent the importance of cultural context when developing interventions related to sexuality that are to be implemented in a specific setting like Mardi Gras.
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A mixed-methods approach is beneficial for elucidating understudied aspects of human sexuality and developing new treatments.
“Given the demonstrated benefits of a mixed-methods approach for elucidating understudied aspects of human sexuality and developing new treatments,44, 45, 46, 47, 48”
From Preliminary Development of a Mindfulness-Based Group Therapy to Expand Couples’ Sexual Intimacy after Prostate Cancer: A Mixed Methods Approach (2021) · cites this paper as [46]
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- Authors
- Milhausen, R. R., Reece, M., & Perera, B.
- Affiliations
- University of Windsor (CA)
- Indiana University Bloomington (US)
- University of Ruhuna (LK)
- Venue
- The Journal of Sex Research
- Publisher
- Informa UK Limited
- Published
- 2006-05-01
- Volume
- 43
- Issue
- 2
- Pages
- 97-106
- ISSN
- 0022-4499 (ISSN-L)
- 1559-8519
- OpenAlex
- W1996675501
- Cited by
- 37
- References
- 33
- Citations by year
- 2025: 1 · 2024: 1 · 2022: 1 · 2021: 2 · 2020: 4 · 2019: 5 · 2018: 3 · 2017: 3 · 2016: 1 · 2015: 2 · 2014: 1 · 2013: 1 · 2012: 3
- FWCI
- 1.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Journal of Sex Research (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Epidemiology › HIV, Drug Use, Sexual Risk
- Health Sciences › Health Professions › General Health Professions › Adolescent Sexual and Reproductive Health
- Health Sciences › Medicine › Infectious Diseases › HIV/AIDS Research and Interventions
- Keywords
- Mardi Gras, sexual behavior, sexual intention, subjective norms, cognitive beliefs, anal sex, oral sex, vaginal intercourse, festival culture, New Orleans
- MeSH terms
- Adult, Cultural Characteristics, Female, Holidays, Humans, Interpersonal Relations, Life Style, Louisiana, Male, Models, Psychological, Surveys and Questionnaires, Research Design, Self Concept, Sexual Behavior, Stereotyping, Focus Groups
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