The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Attitude toward the AD as a Mediator of Consumer Brand Choice
Abstract
This article addresses the issue of how advertising influences consumers' brand choices. A concept termed the attitude toward the advertisement approach (ATT A) is introduced; a theoretical case is developed showing why ATT A is an important mediator of brand choice; empirical evidence in support of this case is presented; and suggestions for future research are offered.
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Cited by
MacKenzie, S. B., & Lutz, R. J. (1989) · Journal of Marketing · doi:10.2307/1251413 · Cited by 4,880
The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Images in Advertising: The Need for a Theory of Visual Rhetoric
Scott, L. M. (1994) · Journal of Consumer Research · doi:10.1086/209396 · Cited by 788
How consumers assess the value of advertising
Ducoffe, R. H. (1995) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1995.10505022 · Cited by 774
Metadata
- Authors
- Shimp, T. A.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1981-06
- Volume
- 10
- Issue
- 2
- Pages
- 9-48
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2071412573
- Cited by
- 820
- References
- 1
- FWCI
- 23.61
- Type
- journal article
- Language
- en
- Open access
- closed
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- Shimp, T. A. (1981). Attitude toward the AD as a Mediator of Consumer Brand Choice. Journal of Advertising. https://doi.org/10.1080/00913367.1981.10672756
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
