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Cited by 4,880

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

MacKenzie, Scott B., Lutz, Richard J.·1989·Journal of Marketing
DOI 10.2307/1251413
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Abstract

Recent research has identified attitude toward the ad (A Ad ) as an important construct mediating the effects of advertising on brand attitude and purchase intention. To date, however, little attention has been directed toward explaining the origins of A Ad . The authors present the latest version of a theory of A Ad formation, report the results of an empirical test of a portion of that theory, and offer further refinements to the theory based on the observed results. Implications of the findings for advertising practice are discussed.

Overview

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Registry

Crossref · 10.1177/002224298905300204

Cites

1 of 1 references verified0 citation errors · 0 not checkable

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Citations

Cites

Flagged first, then by citations

Research works printed but not linked: 43

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  22. Lutz Richard J., 1985, Psychological Processes and Advertising Effects: Theory, Research and Application, 45
  23. Lutz Richard J., 1983, Advances in Consumer Research, 10, 532
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  31. Moore Danny L., 1983, Advances in Consumer Research, 10, 526
  32. Muehling Darrel D., 1986, AMA Summer Educators' Conference Proceedings, 29
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  34. Percy Larry, 1985, Marketing Communications—Theory and Research, 13
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  41. Winer B. J., 1971, Statistical Principles in Experimental Design.
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Metadata

Authors
MacKenzie, S. B., & Lutz, R. J.
Affiliations
  • Indiana University.
  • University of Florida.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1989-04
Volume
53
Issue
2
Pages
48-65
ISSN
  • 0022-2429
  • 1547-7185
DOI
10.2307/1251413
Cited by
4,880
References
1
Language
en
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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