The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Credibility of Physically Attractive Communicators: A Review
Abstract
This review summarizes experimental evidence from advertising and related disciplines on the effects of physically attractive communicators and models on opinion change, product evaluation, source perception, and recall, among other dependent measures. The evidence indicates that attractive (vs. unattractive) communicators consistently are liked more, are perceived in more favorable terms, and have a positive impact on the products with which they are associated. Source attractiveness is also related positively to agreement although the effects appear to be less consistent, especially when the communicator is female. The review includes a critical assessment of previous studies and presents specific directions for future research.
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Citations
Cites
Generalized expectancies for internal versus external control of reinforcement.
Rotter, J. B. (1966) · Psychological Monographs: General and Applied · doi:10.1037/h0092976 · Cited by 21,937
Dion, K., Berscheid, E., & Walster, E. (1972) · Journal of Personality and Social Psychology · doi:10.1037/h0033731 · Cited by 3,865
The principle of congruity in the prediction of attitude change.
Osgood, C. E., & Tannenbaum, P. H. (1955) · Psychological Review · doi:10.1037/h0048153 · Cited by 1,700
Cited by
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Kahle, L. R., & Homer, P. M. (1985) · Journal of Consumer Research · doi:10.1086/209029 · Cited by 1,315
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
Ohanian, R. (1991) · Journal of Advertising Research · doi:10.1080/00218499.1991.12466759 · Cited by 1,266
Metadata
- Authors
- Joseph, W. B.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1982-10
- Volume
- 11
- Issue
- 3
- Pages
- 15-24
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2021166829
- Cited by
- 459
- References
- 3
- FWCI
- 11.61
- Type
- journal article
- Language
- en
- Open access
- closed
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- Joseph, W. B. (1982). The Credibility of Physically Attractive Communicators: A Review. Journal of Advertising. https://doi.org/10.1080/00913367.1982.10672807
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
