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Cited by 459

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Credibility of Physically Attractive Communicators: A Review

Joseph, W. Benoy·1982·Journal of Advertising
DOI 10.1080/00913367.1982.10672807
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Abstract

This review summarizes experimental evidence from advertising and related disciplines on the effects of physically attractive communicators and models on opinion change, product evaluation, source perception, and recall, among other dependent measures. The evidence indicates that attractive (vs. unattractive) communicators consistently are liked more, are perceived in more favorable terms, and have a positive impact on the products with which they are associated. Source attractiveness is also related positively to agreement although the effects appear to be less consistent, especially when the communicator is female. The review includes a critical assessment of previous studies and presents specific directions for future research.

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Crossref · 10.1080/00913367.1982.10672807

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Metadata

Authors
Joseph, W. B.
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
1982-10
Volume
11
Issue
3
Pages
15-24
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.1982.10672807
OpenAlex
W2021166829
Cited by
459
References
3
FWCI
11.61
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.