The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Green Advertising and the Reluctant Consumer
Abstract
As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the advertising industry. Here, this dilemma is examined from a variety of perspectives.
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Citations
Cites
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602
Self-citation
Cited by
Nyilasy, G., Gangadharbatla, H., & Paladino, A. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1944-3 · Cited by 815
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall
Gupta, P. B., & Lord, K. R. (1998) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1998.10505076 · Cited by 587
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364
Chan, R. Y. K. (2000) · International Journal of Advertising · doi:10.1080/02650487.2000.11104806 · Cited by 130
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Segev, S., Fernandes, J., & Hong, C. (2016) · Journal of Advertising · doi:10.1080/00913367.2015.1083918 · Cited by 128
Metadata
- Authors
- Zinkhan, G. M., & Carlson, L.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1995-06
- Volume
- 24
- Issue
- 2
- Pages
- 1-6
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2029772887
- Cited by
- 345
- References
- 1
- FWCI
- 9.01
- Type
- journal article
- Language
- en
- Open access
- closed
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- Zinkhan, G. M., & Carlson, L. (1995). Green Advertising and the Reluctant Consumer. Journal of Advertising. https://doi.org/10.1080/00913367.1995.10673471
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
