The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Shades of Green: A Multidimensional Analysis of Environmental Advertising
Open accessAbstract
Environmental appeals are becoming increasingly common in advertising, but all green ads are not created equal. The authors report the results of a content analysis designed to uncover the underlying structure of green advertising. A convenience sample of 95 green TV ads and 173 green print ads were content-analyzed. Multidimensional analysis indicates that the structure of green advertising can be captured in three dimensions: sponsor type (for-profit or nonprofit), ad focus (whether the ad focuses on the advertiser or the consumer), and depth of ad (shallow, moderate, or deep depending on the extent of environmental information mentioned). A majority of advertisers in the sample attempted to project a green corporate image rather than focusing on the environmental benefits of their product or service.
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Citations
Cites
Reliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research · doi:10.2307/3172601 · Cited by 1,575
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602
Environmental Advertising Claims: A Preliminary Investigation
Kangun, N., Carlson, L., & Grove, S. J. (1991) · Journal of Public Policy & Marketing · doi:10.1177/074391569101000203 · Cited by 255
Cited by
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Corporate Environmentalism: Antecedents and Influence of Industry Type
Banerjee, S. B., Iyer, E. S., & Kashyap, R. K. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.106.18604 · Cited by 1,120
Self-citationNyilasy, G., Gangadharbatla, H., & Paladino, A. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1944-3 · Cited by 815
Cheah, I., & Phau, I. (2011) · Marketing Intelligence & Planning · doi:10.1108/02634501111153674 · Cited by 425
Feeling ambivalent about going green
Chang, C. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400402 · Cited by 391
Metadata
- Authors
- Banerjee, S., Gulas, C. S., & Iyer, E.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1995-06
- Volume
- 24
- Issue
- 2
- Pages
- 21-31
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2064018654
- Cited by
- 486
- References
- 3
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- green
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- Banerjee, S., Gulas, C. S., & Iyer, E. (1995). Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising. https://doi.org/10.1080/00913367.1995.10673473
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
