The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
Abstract
Two studies are presented that examine the role of attractiveness and expertise in the “match-up hypothesis.” Much “match-up hypothesis” research has focused on physical attractiveness. Study One examined physical attractiveness as a match-up factor and its impact on brand attitude, purchase intent and key brand beliefs. In a 2 × 2 experiment, endorser attractiveness and product type are manipulated. Results indicated a general “attractiveness effect” on brand attitude and purchase intent but not the match-up predicted in previous literature. Study Two considered expertise as the match-up dimension. The second experiment manipulated product and endorser type. A match-up effect was found as the athlete was most effective as an endorser for the energy bar in increasing brand attitude, but not purchase intent. The variable “fit,” or “belongingness,” was shown to play an important role in match-up effects.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Dion, K., Berscheid, E., & Walster, E. (1972) · Journal of Personality and Social Psychology · doi:10.1037/h0033731 · Cited by 3,865
A spreading activation theory of memory.
Anderson, J. R. (1983) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(83)90201-3 · Cited by 2,199
Eagly, A. H., Ashmore, R. D., Makhijani, M. G., & Longo, L. C. (1991) · Psychological Bulletin · doi:10.1037/0033-2909.110.1.109 · Cited by 1,875
Cited by
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
Schouten, A. P., Janssen, L., & Verspaget, M. (2020) · International Journal of Advertising · doi:10.1080/02650487.2019.1634898 · Cited by 1,422
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Trust me, trust me not: A nuanced view of influencer marketing on social media
Kim, D. Y., & Kim, H.-Y. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.05.024 · Cited by 804
Faculty of Economics and Management, U. P. M. K. L., Lim, X. J., Mohd Radzol, A. R. B., Faculty of Economics and Management, U. P. M. K. L., Cheah, J.-H. (., Azman Hashim International Business School, U. T. M. K. L., Wong, M. W., & Faculty of Health, A. A. D. (2017) · Asian Journal of Business Research · doi:10.14707/ajbr.170035 · Cited by 679
Metadata
- Authors
- Till, B. D., & Busler, M.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2000-10
- Volume
- 29
- Issue
- 3
- Pages
- 1-13
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2037464800
- Cited by
- 1,319
- References
- 4
- FWCI
- 7.52
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs. https://app.cochat.ai/papers/10.1080/00913367.2000.10673613
- The paper
- Till, B. D., & Busler, M. (2000). The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs. Journal of Advertising. https://doi.org/10.1080/00913367.2000.10673613
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
