The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views
Abstract
This research investigates gendered responses to self-oriented (help-self) and altruistic (help-others) charitable ad appeals. Results from two studies conducted with U.S. undergraduates show that sex is a determinant of message evaluations, and that variations in moral world-views explain these gendered differences. Study One establishes sex differences in absolute (attitude toward the ad) and comparative (ad preference) judgments toward help-self and help-others ad appeals. Females respond more favorably to the help-others appeal and males to the help-self appeal. Study Two replicates these findings from Study One and demonstrates that sex differences can be explained through a full mediation of world-view values.
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Cites
Predicting dishonest actions using the theory of planned behavior
Beck, L., & Ajzen, I. (1991) · Journal of Research in Personality · doi:10.1016/0092-6566(91)90021-h · Cited by 1,325
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Han, S.-P., & Shavitt, S. (1994) · Journal of Experimental Social Psychology · doi:10.1006/jesp.1994.1016 · Cited by 736
Cited by
Revisiting gender differences: what we know and what lies ahead.
Meyers‐Levy, J., & Loken, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.06.003 · Cited by 614
Kareklas, I., Carlson, J. R., & Muehling, D. D. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.799450 · Cited by 343
COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements
Putrevu, S. (2004) · Journal of Advertising · doi:10.1080/00913367.2004.10639168 · Cited by 182
Bartsch, A., & Kloß, A. (2019) · International Journal of Advertising · doi:10.1080/02650487.2018.1482098 · Cited by 78
Wu, L. (2019) · Journal of Marketing Communications · doi:10.1080/13527266.2018.1461125 · Cited by 10
Metadata
- Authors
- Brunel, F. F., & Nelson, M. R.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2000-10
- Volume
- 29
- Issue
- 3
- Pages
- 15-28
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2007806587
- Cited by
- 281
- References
- 2
- FWCI
- 5.19
- Type
- journal article
- Language
- en
- Open access
- closed
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- Brunel, F. F., & Nelson, M. R. (2000). Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views. Journal of Advertising. https://doi.org/10.1080/00913367.2000.10673614
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
