The DOI matches its Crossref record; 44 of the 44 references it cites were found in a registry or an index.
The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Abstract
Sponsorship has become an increasingly popular form of marketing communications, yet little is known about what might influence consumers' intentions to purchase a sponsor's products. The focus here is on how the social alliances existing between fans and a preferred sports team influence purchase intentions. Data from a convenience sample of 678 adults attending a college football game suggest that favorable purchase intentions are more likely to occur (1) as identification with the team increases and (2) when such intentions are perceived as a group norm. Moreover, an ordinal interaction indicates that team identification has a greater effect on intentions at lower levels of group norms than at higher levels. Implications for practice are discussed.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Multiple regression: testing and interpreting interactions
(1992) · Choice Reviews Online · doi:10.5860/choice.29-3352 · Cited by 36,654
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
The psychology of interpersonal relations.
Heider, F. (1958) · doi:10.1037/10628-000 · Cited by 13,457
The Psychology of Interpersonal Relations.
Newcomb, T., & Heider, F. (1958) · American Sociological Review · doi:10.2307/2089062 · Cited by 11,822
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Mael, F., & Ashforth, B. E. (1992) · Journal of Organizational Behavior · doi:10.1002/job.4030130202 · Cited by 5,755
Oliver, R. L. (1999) · Journal of Marketing · doi:10.1177/00222429990634s105 · Cited by 4,898
Dimensions of Brand Personality
Aaker, J. L. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400304 · Cited by 4,033
Cited by
Biscaia, R., Correia, A., Rosado, A. F., Ross, S. D., & Maroco, J. (2013) · Journal of Sport Management · doi:10.1123/jsm.27.4.288 · Cited by 294
Identity crisis: a theoretical analysis of ‘team identification’ research
Lock, D., & Heere, B. (2017) · European Sport Management Quarterly · doi:10.1080/16184742.2017.1306872 · Cited by 266
Metadata
- Authors
- Madrigal, R.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2000-12
- Volume
- 29
- Issue
- 4
- Pages
- 13-24
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W1978274897
- Cited by
- 451
- References
- 44
- FWCI
- 13.78
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products. https://app.cochat.ai/papers/10.1080/00913367.2000.10673621
- The paper
- Madrigal, R. (2000). The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products. Journal of Advertising. https://doi.org/10.1080/00913367.2000.10673621
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
