Identity crisis: a theoretical analysis of ‘team identification’ research

Abstract

Research questionExisting team identification research uses various definitions, conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical analysis of previous research using the two dominant theoretical approaches: identity theory and the social identity approach. Our primary purpose is to provide a theoretical framework for the on-going study of ‘team’ identification in sport management research.FindingsScholars have used identity theory (role) and the social identity approach (group) in their quest to understand team identification, however, limited attention has been paid to the differences between the two frameworks. We focus on two aspects of role and group identification that epitomise divergence in terms of analytical focus and explanations for behaviour: the basis for identification and salience.ImplicationsThe manuscript concludes with three recommendations for future research. First, with the aim of making future research more specific, we recommend the use of fan (spectator) identification in studies using identity theory and team identification (organisation/brand) in studies exploring the influence of group identity. Second, we outline definitions for role (fan) and group (team) identification in sport research. Finally, we reflect on the measurement of team identification.