The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Abstract
The conceptualization of a virtual experience has emerged because advancements in computer technology have led to a movement toward more multisensory online experiences. Two studies designed to explore the concepts of virtual experience and presence are presented, with the results largely supporting the proposition that 3-D advertising is capable of enhancing presence and, to varying degrees, ultimately influencing the product knowledge, brand attitude, and purchase intention of consumers. The marketing implications are immediate because the ability to create a compelling virtual product experience is not beyond the current capability of interactive advertising. By creating compelling on-line virtual experiences, advertisers can potentially enhance the value of product information presented and engage consumers in an active user-controlled product experience.s
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Cites
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Measuring Presence in Virtual Environments: A Presence Questionnaire
Witmer, B. G., & Singer, M. J. (1998) · Presence: Teleoperators and Virtual Environments · doi:10.1162/105474698565686 · Cited by 6,371
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
Exploring the implications of the Internet for consumer marketing
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997) · Journal of the Academy of Marketing Science · doi:10.1177/0092070397254005 · Cited by 1,373
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Why Communication Researchers Should Study the Internet: A Dialogue
Newhagen, J. E., & Rafaeli, S. (1996) · Journal of Communication · doi:10.1111/j.1460-2466.1996.tb01458.x · Cited by 373
Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media
Beerli, A., & Santana, J. D. M. (1999) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1999.10505092 · Cited by 93 · cited 2×
“In fact, the method of asking participants to evaluate an advertisement or product and then indicate an intention is prevalent throughout the literature (Andrews et al. 1992; Beerli and Santana 1999).”
Cited by
Yim, M. Y.-C., Chu, S.-C., & Sauer, P. L. (2017) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2017.04.001 · Cited by 1,142
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services
Yeo, V. C. S., Goh, S.-K., & Rezaei, S. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.12.013 · Cited by 956
JIANG, Z., & BENBASAT, I. (2004) · Journal of Management Information Systems · doi:10.1080/07421222.2004.11045817 · Cited by 606
Quality of virtual reality and its impacts on behavioral intention
Lee, M., Lee, S. A., Jeong, M., & Oh, H. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102595 · Cited by 320
Chi, H.-H. (2011) · Journal of Interactive Advertising · doi:10.1080/15252019.2011.10722190 · Cited by 294
Metadata
- Authors
- Li, H., Daugherty, T., & Biocca, F.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2002-10
- Volume
- 31
- Issue
- 3
- Pages
- 43-57
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W1986295637
- Cited by
- 778
- References
- 7
- FWCI
- 49.47
- Type
- journal article
- Language
- en
- Open access
- closed
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- Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising. https://doi.org/10.1080/00913367.2002.10673675
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
