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Cited by 389

The DOI matches its Crossref record; 77 of the 77 references it cites were found in a registry or an index.

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Ye, Guoquan, Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke·2021·Journal of Advertising
DOI 10.1080/00913367.2020.1857888
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Abstract

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences. Many businesses harness social media influencers to promote their brands to target audiences. However, influencer marketing has mainly been adopted through a process of trial and error without in-depth insight into how social media influencers should be used strategically as a distinct tool in the marketing mix. In recent years, academic research on influencer marketing has been growing rapidly and offers a deeper insight into how influencer marketing affects customers. The current article deploys bibliometric and thematic content analyses to provide an overview of the current influencer marketing research and identifies the leading journals, authors, publications, and main research themes in this domain. The article concludes with recommendations for future research and businesses when employing influencer marketing.

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Cites

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Citations

Cites

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Research works printed but not linked: 4

  1. Abidin C., 2015, Ada, 8, 1
  2. Chapple C., 2017, Journal of Promotional Communications, 5, 110
  3. 10.1504/IJEMR.2014.064875 · doi:10.1504/ijemr.2014.064875
  4. 10.1509/jmkg.74.2.71 · doi:10.1509/jmkg.74.2.71

Cited by

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Metadata

Authors
Ye, G., Hudders, L., De Jans, S., & De Veirman, M.
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
2021-01-26
Volume
50
Issue
2
Pages
160-178
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.2020.1857888
OpenAlex
W3124222295
Cited by
389
References
77
FWCI
92.01
Type
journal article
Language
en
Open access
closed
Funders
  • National Natural Science Foundation of China (71771045, 72071035)
  • Double First-Class Disciplines Construction Project of Northeastern University (02050021940101)
  • Chinese Scholarship Council (201806080084)
  • Fonds Wetenschappelijk Onderzoek (FWO.3E0.2015.0035.01)

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CoChat. (2026). Citation check: The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. https://app.cochat.ai/papers/10.1080/00913367.2020.1857888
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Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising. https://doi.org/10.1080/00913367.2020.1857888

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.