The influence of distractor strength and response order on MCQ responding
Abstract
Multiple-choice questions (MCQs) play a key role in standardised testing and in-class assessment. Research into the influence of within-item response order on MCQ characteristics has been mixed. While some researchers have shown preferential selection of response options presented earlier in the answer list, others have failed to replicate these results. This paper investigates a possible explanation for these mixed findings by assessing the influence of distractor strength on MCQ response order effects. A real-world assessment was administered to 232 undergraduates in which the response order within items was systematically varied. A generalised multilevel model was then used to show a significant interaction between distractor strength and response position with regard to response behaviour. Furthermore, the effect was found to be independent of student ability. These findings have implications for MCQ test construction, minimising the negative consequences of MCQ test exposure and promoting improved test-taking strategies.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
The item analysis of an assessment tool provides input about validity and reliability of the item.
“The item analysis of an assessment tool provides input about validity and reliability of the item.”
From Item analysis of multiple choice questions: A quality assurance test for an assessment tool (2021) · cites this paper as [6]
Cites
Rational choice and the structure of the environment.
Simon, H. A. (1956) · Psychological Review · doi:10.1037/h0042769 · Cited by 5,919 · see citing works
Response strategies for coping with the cognitive demands of attitude measures in surveys
Krosnick, J. A. (1991) · Applied Cognitive Psychology · doi:10.1002/acp.2350050305 · Cited by 2,487 · see citing works
The power of testing memory: Basic research and implications for educational practice
Roediger, H. L., & Karpicke, J. D. (2006) · Perspectives on Psychological Science · doi:10.1111/j.1745-6916.2006.00012.x · Cited by 2,037 · see citing works
Remembering can cause forgetting: Retrieval dynamics in long-term memory.
Anderson, M. C., Bjork, R. A., & Bjork, E. L. (1994) · Journal of Experimental Psychology: Learning, Memory, and Cognition · doi:10.1037/0278-7393.20.5.1063 · Cited by 1,482 · see citing works
Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study
Reutskaja, E., Nagel, R., Camerer, C. F., & Rangel, A. (2011) · American Economic Review · doi:10.1257/aer.101.2.900 · Cited by 567 · see citing works
Ten Benefits of Testing and Their Applications to Educational Practice
Roediger, H. L., III, Putnam, A. L., & Smith, M. A. (2011) · The Psychology of learning and motivation/The psychology of learning and motivation · doi:10.1016/b978-0-12-387691-1.00001-6 · Cited by 453 · see citing works
The Positive and Negative Consequences of Multiple-Choice Testing.
Roediger, H. L., III, & Marsh, E. J. (2005) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/0278-7393.31.5.1155 · Cited by 386 · see citing works
Caplin, A., Dean, M. R. W., & Martin, D. (2011) · American Economic Review · doi:10.1257/aer.101.7.2899 · Cited by 337 · see citing works
Multilevel models for the experimental psychologist: Foundations and illustrative examples
Hoffman, L., & Rovine, M. J. (2007) · Behavior Research Methods · doi:10.3758/bf03192848 · Cited by 336 · see citing works
Retrieval blocks in episodic and semantic memory.
Roediger, H. L., III, & Neely, J. H. (1982) · Canadian Journal of Psychology/Revue Canadienne de Psychologie · doi:10.1037/h0080640 · Cited by 233 · see citing works
Cognitive fatigue influences students’ performance on standardized tests
Sievertsen, H. H., Gino, F., & Piovesan, M. (2016) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1516947113 · Cited by 194 · see citing works
Essay versus Multiple-Choice Type Classroom Exams: The Student’s Perspective
Zeidner, M. (1987) · The Journal of Educational Research · doi:10.1080/00220671.1987.10885782 · Cited by 163 · see citing works
The memorial consequences of multiple-choice testing
Marsh, E. J., Roediger, H. L., III, Bjork, R. A., & Bjork, E. L. (2007) · Psychonomic Bulletin & Review · doi:10.3758/bf03194051 · Cited by 161 · see citing works
Forgetting our facts: The role of inhibitory processes in the loss of propositional knowledge.
Anderson, M. C., & Bell, T. (2001) · Journal of Experimental Psychology General · doi:10.1037//0096-3445.130.3.544 · Cited by 158 · see citing works
Similarity and inhibition in long-term memory: Evidence for a two-factor theory.
Anderson, M. C., Green, C., & McCulloch, K. C. (2000) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037//0278-7393.26.5.1141 · Cited by 157 · see citing works
Forgetting our facts: The role of inhibitory processes in the loss of propositional knowledge.
Anderson, M. C., & Bell, T. (2001) · Journal of Experimental Psychology General · doi:10.1037/0096-3445.130.3.544 · Cited by 124 · see citing works
Cognitive factors that can potentially affect pupils’ test performance
Danili, E., & Reid, N. (2006) · Chemistry Education Research and Practice · doi:10.1039/b5rp90016f · Cited by 122 · see citing works
Immediate Feedback during Academic Testing
Epstein, M. L., Epstein, B. B., & Brosvic, G. M. (2001) · Psychological Reports · doi:10.2466/pr0.2001.88.3.889 · Cited by 111 · see citing works
Similarity and inhibition in long-term memory: Evidence for a two-factor theory.
Anderson, M. C., Green, C., & McCulloch, K. C. (2000) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/0278-7393.26.5.1141 · Cited by 92 · see citing works
Multiple-choice question tests: a convenient, flexible and effective learning tool? A case study
Douglas, M., Wilson, J., & Ennis, S. F. (2012) · Innovations in Education and Teaching International · doi:10.1080/14703297.2012.677596 · Cited by 66 · see citing works
Item Order Affects Performance on Multiple-Choice Exams
Balch, W. R. (1989) · Teaching of Psychology · doi:10.1207/s15328023top1602_9 · Cited by 66 · see citing works
The impact of candidate name order on election outcomes in North Dakota
Chen, E., Simonovits, G., Krosnick, J. A., et al. (2014) · Electoral Studies · doi:10.1016/j.electstud.2014.04.018 · Cited by 61 · see citing works
Retrieval-induced forgetting of arithmetic facts.
Campbell, J. I. D., & Thompson, V. A. (2011) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/a0025056 · Cited by 52 · see citing works
Using cognitive models to develop quality multiple-choice questions
Pugh, D., Champlain, A. D., Gierl, M. J., Lai, H., & Touchie, C. (2016) · Medical Teacher · doi:10.3109/0142159x.2016.1150989 · Cited by 47 · see citing works
Liew, J., Lench, H. C., Kao, G. S., Yeh, Y., & Kwok, O. (2014) · Anxiety Stress & Coping · doi:10.1080/10615806.2014.910303 · Cited by 43 · see citing works
Investigating Factors That Influence Item Performance on ACS Exams
Schroeder, J., Murphy, K. L., & Holme, T. A. (2012) · Journal of Chemical Education · doi:10.1021/ed101175f · Cited by 41 · see citing works
Pettijohn, T. F., & Sacco, M. F. (2007) · Journal of instructional psychology · Cited by 40 · see citing works
Multiple choice questions can be designed or revised to challenge learners’ critical thinking
Tractenberg, R. E., Gushta, M. M., Mulroney, S. E., et al. (2013) · Advances in Health Sciences Education · doi:10.1007/s10459-012-9434-4 · Cited by 40 · see citing works
The Effect of Altering the Position of Options in a Multiple-Choice Examination
Cizek, G. J. (1994) · Educational and Psychological Measurement · doi:10.1177/0013164494054001002 · Cited by 34 · see citing works
The effect of correct response location on the difficulty level of multiple-choice questions.
Marcus, A. (1963) · Journal of Applied Psychology · doi:10.1037/h0042018 · Cited by 29 · see citing works
Satisficing in split-second decision making is characterized by strategic cue discounting.
Oh, H., Beck, J. M., Zhu, P., Sommer, M. A., Ferrari, S., & Egner, T. (2016) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/xlm0000284 · Cited by 28 · see citing works
Does the Answer Order Matter on Multiple-Choice Exams?
Tellinghuisen, J., & Sulikowski, M. M. (2008) · Journal of Chemical Education · doi:10.1021/ed085p572 · Cited by 26 · see citing works
Inhibition and Retrieval of Facts in Young and Older Adults
Gómez‐Ariza, C. J., Pelegrina, S., Lechuga, M. T., Suárez, A., & Bajo, M. T. (2009) · Experimental Aging Research · doi:10.1080/03610730802545234 · Cited by 26 · see citing works
Context effects on examinations: The effects of time, item order and item difficulty.
Perlini, A. H., Lind, D. L., & Zumbo, B. D. (1998) · Canadian Psychology/Psychologie canadienne · doi:10.1037/h0086821 · Cited by 25 · see citing works
The effect of choice placement on the difficulty of multiple-choice questions.
McNamara, W. J., & Weitzman, E. (1945) · Journal of Educational Psychology · doi:10.1037/h0060835 · Cited by 25 · see citing works
Does Item Order Affect Performance on Multiple-Choice Exams?
Neely, D. L., Springston, F. J., & McCann, S. J. H. (1994) · Teaching of Psychology · doi:10.1207/s15328023top2101_10 · Cited by 24 · see citing works
Target strength and retrieval-induced forgetting in semantic recall
Campbell, J. I. D., & Phenix, T. L. (2008) · Memory & Cognition · doi:10.3758/mc.37.1.65 · Cited by 23 · see citing works
Intelligent diagnostic feedback for online multiple-choice questions
Guo, R., Palmer-Brown, D., Lee, S. W., & Cai, F. (2013) · Artificial Intelligence Review · doi:10.1007/s10462-013-9419-6 · Cited by 19 · see citing works
Response Set in Objective Achievement Tests
Gustav, A. (1963) · The Journal of Psychology · doi:10.1080/00223980.1963.9916657 · Cited by 16 · see citing works
General response patterns to five-choice items.
Clark, E. L. (1956) · Journal of Educational Psychology · doi:10.1037/h0043113 · Cited by 15 · see citing works
Epstein, M. L., & Brosvic, G. M. (2002) · Psychological Reports · doi:10.2466/pr0.2002.90.1.226 · Cited by 10 · see citing works
Pencils Down, Computers Up: The New CPA Exam
Holder, W. W., & Mills, C. N. (2001) · Journal of accountancy online/Journal of accountancy · Cited by 9 · see citing works
Item Context and Position Effects on Multiple-Choice Tests
Aiken, L. R. (1964) · The Journal of Psychology · doi:10.1080/00223980.1964.9916758 · Cited by 7 · see citing works
McMahan, C. A., Pinckard, R. N., Prihoda, T. J., et al. (2013) · Journal of Dental Education · doi:10.1002/j.0022-0337.2013.77.12.tb05638.x · Cited by 7 · see citing works
The Effects of Question Sequence Upon Objective Test Performance.
Peters, D. L., & Messier, V. (1970) · Alberta Journal of Educational Research · Cited by 2 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Item analysis of multiple choice questions: A quality assurance test for an assessment tool
Kumar, D., Jaipurkar, R., Shekhar, A., Sikri, G., & Srinivas, V. (2021) · Medical Journal Armed Forces India · doi:10.1016/j.mjafi.2020.11.007 · Cited by 109 · see citing works
- Authors
- Kiat, J. E., Ong, A. R., & Ganesan, A.
- Affiliations
- University of Nebraska–Lincoln (US)
- Department of Psychology, HUC Malaysia, Kuala Lumpur, Malaysia
- University of Northern Iowa (US)
- Corresponding author
- Kiat, John Emmanuel
- Venue
- Educational Psychology
- Publisher
- Informa UK Limited
- Published
- 2017-07-07
- Volume
- 38
- Issue
- 3
- Pages
- 368-380
- ISSN
- 0144-3410 (ISSN-L)
- 1469-5820
- OpenAlex
- W2724927016
- Cited by
- 15
- References
- 45
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 2 · 2023: 3 · 2022: 2 · 2021: 2 · 2020: 1 · 2018: 2
- FWCI
- 0.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Educational Psychology (publishedVersion)
- UNI ScholarWorks (University of Northern Iowa) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Education › Educational Assessment and Pedagogy
- Physical Sciences › Computer Science › Information Systems › Educational Technology and Assessment
- Keywords
- multiple-choice questions, response order effects, test-taking strategies, test development, student ability
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review