The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The influence of internet customer reviews on the online sales and prices in hotel industry
Abstract
In this paper, the impact of two service quality metrics (star rating and customer rating) on hotel room sales and prices is investigated. Two of the most popular tourist destinations in the world, Paris and London, are chosen. It is found that a higher customer rating significantly increases the online sales of hotels. The study results show that a 1% increase in online customer rating increases Sales per Room up to 2.68% in Paris and up to 2.62% in London. Contrary to expectations, higher stars do not increase the sales. It is also shown that higher customer ratings result in higher prices of the hotel and the prices of high star hotels are more sensitive to online customer ratings.
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Cites
The Market for "Lemons": Quality Uncertainty and the Market Mechanism
Akerlof, G. A. (1970) · The Quarterly Journal of Economics · doi:10.2307/1879431 · Cited by 23,016
Regression Diagnostics: Identifying Influential Data and Sources of Collinearity
Belsley, D. A., Kuh, E., & Welsch, R. E. (1980) · Wiley Series in Probability and Statistics · doi:10.1002/0471725153 · Cited by 7,297
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Tried and tested: The impact of online hotel reviews on consumer consideration
Vermeulen, I. E., & Seegers, D. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.04.008 · Cited by 1,311
Cited by
What makes a useful online review? Implication for travel product websites
Liu, Z., & Park, S. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.020 · Cited by 963
Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism?
Gössling, S., & Michael Hall, C. (2019) · Journal of Sustainable Tourism · doi:10.1080/09669582.2018.1560455 · Cited by 308
Twenty‐Five Years of Word‐of‐Mouth Studies: A Critical Review of Tourism Research
Confente, I. (2015) · International Journal of Tourism Research · doi:10.1002/jtr.2029 · Cited by 111
The halo effect: A longitudinal approach
Nicolau, J. L., Mellinas, J. P., & Martín-Fuentes, E. (2020) · Annals of Tourism Research · doi:10.1016/j.annals.2020.102938 · Cited by 103
Meijerink, J., & Schoenmakers, E. (2021) · Journal of Tourism Futures · doi:10.1108/jtf-04-2019-0039 · Cited by 40
Metadata
- Authors
- Öğüt, H., & Onur Taş, B. K.
- Venue
- The Service Industries Journal
- Publisher
- Informa UK Limited
- Published
- 2012-02
- Volume
- 32
- Issue
- 2
- Pages
- 197-214
- ISSN
- 0264-2069 (ISSN-L)
- 1743-9507
- OpenAlex
- W2045277357
- Cited by
- 378
- References
- 4
- FWCI
- 23.58
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
