The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Wireless digital advertising: nature and implications
Abstract
The convergence of the Internet and wireless telecommunications in the late 1990s has opened the way for a plethora of data services for the mobile handset user. One potential area of development is wireless advertising. The personal, always-at-hand nature of devices, along with the ability to assess context dependence (e.g. time and location), presents a rich platform for wireless advertising. Using a range of wireless platforms, operators will be able to offer very different advertising services that go beyond those of the wired Internet. The purpose of this paper is to review the emerging technologies, applications and research issues associated with wireless advertising. It concludes with some predictions on the future role of wireless advertising.
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Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
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How Advertising Works on the WWW: Modified Elaboration Likelihood Model
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Cited by
On the Go: how mobile shopping affects customer purchase behavior.
Wang, R. J.-H., Malthouse, E. C., & Krishnamurthi, L. (2015) · Journal of Retailing · doi:10.1016/j.jretai.2015.01.002 · Cited by 559
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
Leppaniemi, M., & Karjaluoto, H. (2005) · International Journal of Mobile Communications · doi:10.1504/ijmc.2005.006580 · Cited by 313
Perceived Ubiquity in Mobile Services
Okazaki, S., & Mendez, F. (2013) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.10.001 · Cited by 201
Factors Affecting the Adoption of Mobile Payment Systems: An Empirical Analysis
Daştan, İ., & Gürler, C. (2016) · EMAJ: Emerging Markets Journal · doi:10.5195/emaj.2016.95 · Cited by 116
Atkinson, L. (2013) · International Journal of Consumer Studies · doi:10.1111/ijcs.12025 · Cited by 109
Metadata
- Authors
- Barnes, S. J.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2002-01
- Volume
- 21
- Issue
- 3
- Pages
- 399-420
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W1512841346
- Cited by
- 219
- References
- 4
- FWCI
- 25.13
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
