The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The use of sampling methods in advertising research: a gap between theory and practice
Abstract
In this research note, we reflect critically on the use of sampling techniques in advertising research. Our review of 1028 studies published between 2008 and 2016 in the four leading advertising journals shows that while current academic literature advocates probability sampling procedures, their actual usage is quite scarce. Most studies either lack information on the sampling method used, or engage in non-probability sampling without making adjustments to compensate for unequal selection probabilities, non-coverage, and sampling fluctuations. Based on our results, we call on researchers to revisit the fundamental aspects of sampling to increase their research results’ rigour and relevance.
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Cites
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0261-6 · Cited by 8,088
Self-citationEvaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk
Berinsky, A. J., Huber, G. A., & Lenz, G. S. (2012) · Political Analysis · doi:10.1093/pan/mpr057 · Cited by 4,008
Data collection in a flat world: the strengths and weaknesses of Mechanical Turk samples
Goodman, J. K., Cryder, C. E., & Cheema, A. (2013) · Journal of Behavioral Decision Making · doi:10.1002/bdm.1753 · Cited by 2,242
Bethlehem, J. (2010) · International Statistical Review · doi:10.1111/j.1751-5823.2010.00112.x · Cited by 1,315
Cited by
When to Use and How to Report the Results of PLS-SEM
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019) · European Business Review · doi:10.1108/ebr-11-2018-0203 · Cited by 27,541
Self-citationPartial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021) · Classroom Companion: Business · doi:10.1007/978-3-030-80519-7 · Cited by 10,343
Self-citationPartial least squares structural equation modeling
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017) · Handbook of Market Research · doi:10.1007/978-3-319-05542-8_15-1 · Cited by 3,285
Self-citationPartial least squares structural equation modeling in HRM research
Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020) · The International Journal of Human Resource Management · doi:10.1080/09585192.2017.1416655 · Cited by 1,943
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Metadata
- Authors
- Sarstedt, M., Bengart, P., Shaltoni, A. M., & Lehmann, S.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2017-07-13
- Volume
- 37
- Issue
- 4
- Pages
- 650-663
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W2734665322
- Cited by
- 292
- References
- 4
- FWCI
- 46.82
- Type
- journal article
- Language
- en
- Open access
- closed
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