The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Green consumerism and the societal marketing concept: Marketing strategies for the 1990's
Abstract
This paper examines the impact of these trends on the role of the marketing department in the J990's. Essentially, when the buying habits of consumers are being strangely influenced by green and other environmental issues, the paper argues that the marketing concept and subsequent strategies need to be rethought. The paper then imaginatively develops the concept of societal marketing within this framework, arguing for the need for a long term marketing perspective rather than the short term window dressing approach taken by many marketing departments.
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Citations
Cites
The Social Responsibility of Business Is to Increase Its Profits
Friedman, M. (2007) · Corporate Ethics and Corporate Governance · doi:10.1007/978-3-540-70818-6_14 · Cited by 11,529
Cited by
Green marketing: legend, myth, farce or prophesy?
Peattie, K., & Crane, A. (2005) · Qualitative Market Research: An International Journal · doi:10.1108/13522750510619733 · Cited by 944
Green decisions: demographics and consumer understanding of environmental labels
D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2006.00567.x · Cited by 509
Incorporating green purchasing into the frame of ISO 14000
Chen, C.-C. (2005) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2004.04.005 · Cited by 227
Metadata
- Authors
- Prothero, A.
- Venue
- Journal of Marketing Management
- Publisher
- Informa UK Limited
- Published
- 1990-01
- Volume
- 6
- Issue
- 2
- Pages
- 87-103
- ISSN
- 0267-257X (ISSN-L)
- 1472-1376
- OpenAlex
- W2037804963
- Cited by
- 186
- References
- 1
- FWCI
- 4.51
- Type
- journal article
- Language
- en
- Open access
- closed
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Green consumerism and the societal marketing concept: Marketing strategies for the 1990's. https://app.cochat.ai/papers/10.1080/0267257x.1990.9964119
- The paper
- Prothero, A. (1990). Green consumerism and the societal marketing concept: Marketing strategies for the 1990's. Journal of Marketing Management. https://doi.org/10.1080/0267257x.1990.9964119
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
