The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
What do we mean by sustainability marketing?
Abstract
Sustainability in marketing has gained some traction over the years, yet we still remain uncertain about exactly what ‘sustainability marketing’ means. Utilising the Scopus database, a discourse analysis was conducted on nearly 200 published journal articles. The analysis categorises multiple sustainability views and outlines three conceptualisations of sustainability marketing: Auxiliary Sustainability Marketing (which focusses on the production of sustainable products), Reformative Sustainability Marketing (which extends the auxiliary approach through the promotion of sustainable lifestyles and behavioural changes) and Transformative Sustainability Marketing (which further extends the auxiliary and reformative approaches through the need for transformation of current institutions and norms, and critical reflection). This paper then discusses how these three conceptualisations might be used by scholars and practitioners to interpret and implement sustainability marketing going forward.
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Citations
Cites
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Green marketing: legend, myth, farce or prophesy?
Peattie, K., & Crane, A. (2005) · Qualitative Market Research: An International Journal · doi:10.1108/13522750510619733 · Cited by 944
Review and Critical Assessment of Research on Marketing and the Environment
Kilbourne, W. E., & Beckmann, S. C. (1998) · Journal of Marketing Management · doi:10.1362/026725798784867716 · Cited by 319
Re‐evaluating green marketing strategy: a stakeholder perspective
Rivera‐Camino, J. (2007) · European Journal of Marketing · doi:10.1108/03090560710821206 · Cited by 270
Cited by
How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021) · Journal of Marketing · doi:10.1177/0022242921992052 · Cited by 189
Florence, E. S., Fleischman, D., Mulcahy, R., & Wynder, M. (2022) · Journal of Social Marketing · doi:10.1108/jsocm-09-2021-0221 · Cited by 113
Ritch, E. L., & Siddiqui, N. (2023) · Sustainability · doi:10.3390/su151914532 · Cited by 22
Metadata
- Authors
- Kemper, J. A., & Ballantine, P. W.
- Venue
- Journal of Marketing Management
- Publisher
- Informa UK Limited
- Published
- 2019-02-12
- Volume
- 35
- Issue
- 3-4
- Pages
- 277-309
- ISSN
- 0267-257X (ISSN-L)
- 1472-1376
- OpenAlex
- W2914864210
- Cited by
- 282
- References
- 4
- FWCI
- 27.32
- Type
- journal article
- Language
- en
- Open access
- closed
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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
