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Evaluative conditioning in social psychology: Facts and speculations

Walther, Eva, Nagengast, Benjamin, Trasselli, Claudia·2005·Cognition and Emotion

Abstract

The aim of the present paper is to examine the contribution of evaluative conditioning (EC) to attitude formation theory in social psychology. This aim is pursued on two fronts. First, evaluative conditioning is analysed for its relevance to social psychological research. We show that conditioned attitudes can be acquired through simple co-occurrences of a neutral and a valenced stimulus. Moreover, we argue that conditioned attitudes are not confined to direct contact with a valenced stimulus, but can be formed and dynamically reformed indirectly, through association chains. Second, social research is examined in an effort to identify evaluative learning mechanisms. We suggest that several important phenomena in social psychology (e.g., ingroup favouritism, prejudice, name letter effect) are at least partly due to simple mechanisms of evaluative learning. The implications for attitude formation theory and for applied settings are discussed.

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Metadata

Authors
Walther, E., Nagengast, B., & Trasselli, C.
Venue
Cognition and Emotion
Published
2005-01-01
Volume
19
Issue
2
Pages
175-196
ISSN
  • 0269-9931 (ISSN-L)
  • 1464-0600
OpenAlex
W2113067026
Cited by
169
References
6
FWCI
23.00
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Evaluative conditioning in social psychology: Facts and speculations. https://app.cochat.ai/papers/10.1080/02699930441000274
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Walther, E., Nagengast, B., & Trasselli, C. (2005). Evaluative conditioning in social psychology: Facts and speculations. Cognition and Emotion. https://doi.org/10.1080/02699930441000274

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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