Why Communication Education Is Important: A Third Study on the Centrality of the Discipline’s Content and Pedagogy
Abstract
The results of this study argue that communication, and specifically oral communication education, is critical to students’ future personal and professional success. Similar to two earlier studies, thematic analysis of 679 documents in academic and popular press publications, published from 2008 to 2015, provide support for the centrality of the communication discipline’s content and pedagogy. These results reinforce the importance of communication to enhancing organizational processes and organizational life; promoting health communication; enriching the educational enterprise; understanding crisis, safety, risk, and security; improving interpersonal communication and relationships; influencing diplomacy and government relations; being a responsible participant in the world, socially and culturally; developing as a whole person; and succeeding as an individual in one’s career and in business. The kinds of communication addressed as important in each of these nine general themes are outlined, and the results are compared with those in the first two iterations of the study.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Teaching students to communicate efficiently and effectively in all new modalities of information exchange is an important challenge faced by pedagogical organizations today.
“Teaching students how to communicate efficiently and effectively in all the new modalities of information exchange is an important challenge faced by all pedagogical organizations today (Morreale et al. 2017).”
From Creativity, Critical Thinking, Communication, and Collaboration: Assessment, Certification, and Promotion of 21st Century Skills for the Future of Work and Education (2023) · cites this paper as Morreale et al. 2017
Cites
(1998) · UWA Profiles and Research Repository (UWA) · Cited by 4,686 · see citing works
Observing Interaction: An Introduction to Sequential Analysis
Willson, V. L., Bakeman, R. A., & Gottman, J. M. (1988) · Journal of Educational Statistics · doi:10.2307/1164658 · Cited by 2,301 · see citing works
Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace
Robles, M. (2012) · Business Communication Quarterly · doi:10.1177/1080569912460400 · Cited by 1,618 · see citing works
History and philosophy of the life sciences
di Napoli, S. Z. (1979) · Medical Entomology and Zoology · Cited by 1,053 · see citing works
Lindström, C. (1984) · Higher Education in Europe · doi:10.1080/0379772840090106 · Cited by 1,004 · see citing works
Canipe, S. (2016) · The SAGE Encyclopedia of Online Education · doi:10.4135/9781483318332.n124 · Cited by 799 · see citing works
SUPPLY CHAIN MANAGEMENT: A REVIEW
Basuki, M. (2021) · Journal of Industrial Engineering and Halal Industries · doi:10.14421/jiehis.2651 · Cited by 342 · see citing works
Observing interaction: An introduction to sequential analysis
Lehner, P. N. (1988) · Behavioural Processes · doi:10.1016/0376-6357(88)90024-1 · Cited by 330 · see citing works
Basic Communication Course Annual
Fotsch, P. (2008) · Cited by 186 · see citing works
Oral communication: the workplace needs and uses of business graduate employees
Crosling, G., & Ward, I. D. S. (2002) · English for Specific Purposes · doi:10.1016/s0889-4906(00)00031-4 · Cited by 180 · see citing works
Why Communication Education is Important: The Centrality of the Discipline in the 21st Century
Morreale, S. P., & Pearson, J. C. (2008) · Communication Education · doi:10.1080/03634520701861713 · Cited by 155 · see citing works
Self-citationWhy Communication Is Important: A Rationale for the Centrality of the Study of Communication.
Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000) · Journal of International Crisis and Risk Communication Research · Cited by 139 · see citing works
Self-citationPeer feedback as an aid to learning – What do we want? Feedback. When do we want it? Now!
Cushing, A., Abbott, S., Lothian, D., Hall, A., & Westwood, O. M. R. (2011) · Medical Teacher · doi:10.3109/0142159x.2011.542522 · Cited by 121 · see citing works
The effect of cleft lip on socio‐emotional functioning in school‐aged children
Murray, L., Arteche, A. X., Bingley, C., Hentges, F., Bishop, D., Dalton, L. J., Goodacre, T., Hill, J., & the Cleft Lip and Palate Study team (2009) · Journal of Child Psychology and Psychiatry · doi:10.1111/j.1469-7610.2009.02186.x · Cited by 114 · see citing works
Factors Associated with Relationship Satisfaction: Importance of Communication Skills
Eğeci, İ. S., & Gençöz, T. (2006) · Contemporary Family Therapy · doi:10.1007/s10591-006-9010-2 · Cited by 103 · see citing works
Communication in End-Stage Cancer: Review of the Literature and Future Research
Trice, E. D., & Prigerson, H. G. (2009) · Journal of Health Communication · doi:10.1080/10810730902806786 · Cited by 97 · see citing works
Teaching Business Communication: Past, Present, and Future
Du-Babcock, B. (2006) · Journal of Business Communication · doi:10.1177/0021943606288775 · Cited by 75 · see citing works
Measuring Transformational and Charismatic Leadership: Why isn't Charisma Measured?
Levine, K. J., Muenchen, R. A., & Brooks, A. M. (2010) · Communication Monographs · doi:10.1080/03637751.2010.499368 · Cited by 63 · see citing works
Research Priorities for Geriatric Palliative Care: Goals, Values, and Preferences
Hanson, L. C., & Winzelberg, G. S. (2013) · Journal of Palliative Medicine · doi:10.1089/jpm.2013.9475 · Cited by 46 · see citing works
Alshare, K. A., Lane, P. L., & Miller, D. S. (2011) · Journal of Education for Business · doi:10.1080/08832323.2010.497819 · Cited by 36 · see citing works
Liberal Education and America’s Promise
Sutton, B. Z. (2020) · The SAGE Encyclopedia of Higher Education · doi:10.4135/9781529714395.n369 · Cited by 22 · see citing works
Communication disorders in the school: Perspectives on academic and social success an introduction
Thatcher, K. L., Fletcher, K. L., & Decker, B. (2008) · Psychology in the Schools · doi:10.1002/pits.20310 · Cited by 21 · see citing works
Block, L., Morgan‐Gouveia, M., Levine, R. B., & Cayea, D. (2014) · Journal of the American Geriatrics Society · doi:10.1111/jgs.12783 · Cited by 20 · see citing works
Kelly, P. J. (2008) · BRILL eBooks · doi:10.1163/9789087902940 · Cited by 19 · see citing works
The Neglected Economics of Talk.
McCloskey, D. N. (1994) · Planning for higher education · Cited by 15 · see citing works
Framing Discussions about Teaching.
Danielson, C. (2015) · Educational leadership · Cited by 12 · see citing works
From the Outside Looking In: Employers’ Views of the Basic Course
Hooker, J. F., & Simonds, C. J. (2015) · Basic communication course annual · Cited by 9 · see citing works
Communication Ethics in the Communication Curriculum: United States, Canada, and Puerto Rico
Swenson‐Lepper, T., Leavitt, M. A., Ortiz, M. V., et al. (2015) · Communication Education · doi:10.1080/03634523.2015.1041996 · Cited by 8 · see citing works
Hess, J. A. (2016) · Basic communication course annual · Cited by 8 · see citing works
Drug shortages: a patient safety crisis. Leaders must plan ahead to address this critical issue.
Federico, F. A., Benjamin, B. E., & Cohen, M. R. (2011) · PubMed · Cited by 5 · see citing works
The Principle of Charity and Intercultural Communication
Dresner, E. (2011) · International journal of communication · Cited by 4 · see citing works
A Model for the Development of a Sustainable Basic Course in Communication
Wallace, S. P. (2015) · Basic communication course annual · Cited by 4 · see citing works
Sharkin, B. S., & Coulter, L. P. (2009) · Journal of College Counseling · doi:10.1002/j.2161-1882.2009.tb00113.x · Cited by 2 · see citing works
Role of Communication in the Improvement of One's Personality
Parmar, P. (2013) · Cited by 2 · see citing works
Communications Commandments for Cooperatives
Ray, R. B. (2010) · Management Quarterly · Cited by 1 · see citing works
Building a Cohesive Team: Increasing Communication and Understanding between Music Educators.
Brown, L. C. (2009) · Teaching music · Cited by 1 · see citing works
Science and communicating to its public.
de Sanctis, R. (2009) · PubMed · Cited by 1 · see citing works
Empowering staff with communication. Addressing conflict and silence contributes to a safer culture.
Bullock, S. (2011) · PubMed · Cited by 1 · see citing works
A behavior analytic approach to teaching language
Gutierrez, A., & Petscher, E. S. (2011) · Cited by 1 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Thornhill-Miller, B., Camarda, A., Mercier, M., Burkhardt, J.-M., Morisseau, T., Bourgeois-Bougrine, S., Vinchon, F., El Hayek, S., Augereau-Landais, M., Mourey, F., et al. (2023) · Journal of Intelligence · doi:10.3390/jintelligence11030054 · Cited by 768 · see citing works
- Authors
- Morreale, S. P., Valenzano, J. M., & Bauer, J. A.
- Affiliations
- University of Colorado Colorado Springs (US)
- University of Dayton (US)
- Corresponding author
- Morreale, Sherwyn P.
- ORCID
- Morreale, Sherwyn P.
- Venue
- Communication Education
- Publisher
- Informa UK Limited
- Published
- 2016-12-14
- Volume
- 66
- Issue
- 4
- Pages
- 402-422
- ISSN
- 0363-4523 (ISSN-L)
- 1479-5795
- OpenAlex
- W2566029593
- Cited by
- 75
- References
- 39
- Citations by year
- 2026: 11 · 2025: 7 · 2024: 9 · 2023: 8 · 2022: 12 · 2021: 7 · 2020: 8 · 2019: 4 · 2018: 7 · 2017: 2
- FWCI
- 12.25
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communication Education (publishedVersion)
- Topics
- Social Sciences › Communication › Communication Studies and Media
- Social Sciences › Psychology › Social Psychology › Communication in Education and Healthcare
- Social Sciences › Education › Higher Education and Employability
- Keywords
- communication education, career success, organizational communication, health communication, interpersonal communication, crisis communication
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
