Examining the “Blanket of Protection” Conferred by Inoculation: The Effects of Inoculation Messages on the Cross-protection of Related Attitudes
Abstract
Although the effectiveness of inoculation as a strategy for promoting resistance to attitude change is fairly well established, the potential of inoculation messages to offer cross-protection for related, but untreated, attitudes warrants additional attention from scholars. The reported study tested the “blanket of protection” conferred by inoculation. Participants (N = 118) were randomly assigned to read an inoculation message addressing a target topic and subsequently had their attitudes toward three related, but untreated, topics attacked. The results offer some evidence that inoculation messages can confer cross-protection for related attitudes. Participants in the inoculation condition reported greater perceptions of threat, greater counterarguing, and less attitude change in response to attacks than participants in the control condition for two of the three untreated topics. Counterarguing in response to attacks on untreated attitudes appears to be primarily responsible for cross-protection.
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The study was unable to investigate to what extent watching one inoculation video confers psychological resistance against manipulation techniques against which people were not specifically inoculated (cross-protection).
“we were unable to investigate to what extent watching one inoculation video confers psychological resistance against manipulation techniques against which people were not specifically inoculated, a phenomenon known as “cross-protection” (48).”
From Psychological inoculation improves resilience against misinformation on social media (2022) · cites this paper as [48]
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- Authors
- Parker, K. A., Rains, S. A., & Ivanov, B.
- Affiliations
- University of Kentucky (US)
- Corresponding author
- Parker, Kimberly A.
- Venue
- Communication Monographs
- Publisher
- Informa UK Limited
- Published
- 2015-04-14
- Volume
- 83
- Issue
- 1
- Pages
- 49-68
- ISSN
- 0363-7751 (ISSN-L)
- 1479-5787
- OpenAlex
- W2046956705
- Cited by
- 77
- References
- 38
- Citations by year
- 2026: 20 · 2025: 3 · 2024: 1 · 2023: 8 · 2022: 9 · 2021: 7 · 2020: 19 · 2019: 4 · 2018: 3 · 2017: 1 · 2016: 1 · 2015: 1
- FWCI
- 6.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communication Monographs (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- inoculation, cross-protection, counterargument, threat perception, persuasion
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